Marketing Director
3 weeks ago
Brandability Inc is seeking a skilled Marketing Manager to oversee and drive the company's marketing efforts. This role will play a crucial part in ensuring the company's products or services effectively reach the target audience and meet business goals.
Key Responsibilities:- Market Research & Trend Analysis: Conduct market research to identify current trends in promotional products, such as eco-friendly materials, tech gadgets, or unique branding techniques. Stay ahead of competitor offerings by monitoring what is popular in the industry and anticipating client needs.
- Client Education & Engagement: Develop content that educates clients on the benefits of using promotional products as part of their marketing efforts. This could include blogs, case studies, and email campaigns that highlight success stories, usage tips, and creative ways to utilize promotional products for maximum impact.
- Custom Product Launches: Organize and manage product launch campaigns for new or exclusive promotional items. This involves working with the Merchandising Manager, suppliers and manufacturers to ensure timely product availability and generating excitement around the new offerings with compelling promotional materials.
- Collaboration with Sales Teams: Work closely with the sales team to provide them with the necessary marketing collateral, such as product catalogs, sales presentations, and sample kits. Assist them in creating customized proposals for clients and identifying cross-selling opportunities.
- Managing Digital Marketing Channels: Utilize digital marketing platforms like email marketing, social media, and e-commerce to promote promotional products. Develop a strong online presence that showcases the company's product catalog, client success stories, and special offers.
- Supplier and Vendor Relations: Maintain strong relationships with suppliers and vendors to ensure access to the latest products, competitive pricing, and timely delivery. Ensure that marketing campaigns are aligned with supplier capabilities and promote high-demand or new-to-market products.
- Budget and ROI Tracking: Manage the marketing budget for various campaigns, including trade shows, digital ads, and product sampling. Measure the return on investment (ROI) of promotional efforts, such as the number of new client inquiries generated or increased sales from specific product promotions.
Requirements:
- Bachelor's degree in Graphic Design, Marketing, or related field preferred.
- Minimum of 4 years of experience in marketing, ideally for an ad agency.
- Extensive experience with social media content and work with Hootsuite or similar tools.
- Minimum of 2 years of experience in a creative or marketing leadership role.
- Experience with Adobe Creative Suite.
- Proven track record in leading successful digital marketing campaigns.
- Direct experience with building and deploying targeted email marketing campaigns.
- Experience in incorporating AI into creative processes preferred.
- Strong understanding of branding and marketing strategies.
- Excellent communication, leadership, and project management skills.
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2 weeks ago
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