Market Research Analyst

2 weeks ago


London, Kentucky, United States Tower Federal Credit Union Full time

About the Role

Tower Federal Credit Union is seeking a skilled Market Research Analyst to join our team. As a Market Research Analyst, you will play a critical role in conducting member research, analyzing member preferences, and performing competitive research.

Key Responsibilities

  • Aggregate and analyze internal and external data to inform data-driven recommendations
  • Develop member segmentation models and target lists for marketing promotions and campaigns
  • Provide ad-hoc modeling and analysis to support various projects, product/service recommendations, and strategic initiatives
  • Measure the effectiveness of marketing campaigns
  • Conduct research to determine the probability of a product or service's success

Requirements

  • BS in marketing, mathematics/statistics, or related field
  • 2-5 years of experience in marketing, market research, or data analysis
  • Financial services and/or credit union experience preferred

What We Offer

  • A competitive hiring range of $31.17/hr - $38.97/hr
  • A comprehensive benefits package, including a $1000 signing bonus effective 1/20/2024
  • A dynamic and supportive work environment

How to Apply

Interested candidates should submit their application, including a cover letter and resume, to [insert contact information].



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