Director of Marketing and Communications

1 week ago

London, Kentucky, United States Capitol Technology University Full time
Job Summary

The Director of Marketing and Communications will be a key member of the University communications team, reporting to the Senior Vice President of Enrollment Management and Marketing. This role requires a strong understanding of marketing and communications principles, with the ability to work independently and collaboratively to create branded digital and print materials that support the University's enrollment and advancement goals.

Key Responsibilities
  • Develop and implement marketing and communications strategies in collaboration with the enrollment management team, advancement team, and faculty.
  • Supervise a team of staff members, contractors, and student employees to ensure the successful execution of marketing initiatives.
  • Manage project schedules, including website spotlights, website updates, advertising, marketing materials, email campaigns, University publications, and daily blog posts.
  • Work with contractors and consultants to execute marketing initiatives and ensure consistency with the University's visual brand voice.
  • Develop and enforce the University's Brand Guide and communications-related policies.
  • Write, design, and edit high-quality communication materials for various audiences through various channels.
  • Design and deliver monthly e-newsletters to University constituents.
  • Edit, review, and produce University student publications, including the catalog, student handbook, and bi-annual university magazine.
  • Represent the department at University meetings, including the University Roundtable and Marketing and Enrollment Committee.
  • Represent the University at MICUA Communications Officers and WiCyS CI meetings.
  • Research and propose advertising opportunities to supplement contractor and consultant plans.
  • Identify areas for efficiencies, improvements, and budget-saving areas.
  • Stay current on design trends to keep the University's brand relevant.
Requirements
  • Minimum three years' experience in marketing or communications, preferably in an academic environment.
  • Experience with Adobe Creative Suite.
  • Project management experience.
  • Bachelor's degree in marketing, communications, digital communications, or a similar field required.
Physical Demands

This role requires sitting for extended periods, repetitive motions for tasks such as operating a computer mouse and keyboard, and hearing and speaking on the telephone. The candidate must be able to pull, bend, grasp, and occasionally lift up to 20 lbs. with or without accommodation.

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