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Chief Customer Value Strategist
2 months ago
We are seeking a seasoned professional to lead our customer value optimization efforts. As Chief Customer Value Strategist, you will be responsible for developing and executing strategies to maximize customer lifetime value across all touchpoints and geographies.
Key Responsibilities- Strategy Development: Develop and implement a comprehensive customer value optimization strategy aligned with the company's goals and objectives.
- Foundation Building: Design and establish the foundational elements for customer value optimization, including data architecture, CRM systems, and data analytics frameworks.
- Campaign Management: Oversee the development and execution of targeted marketing campaigns to enhance customer engagement and retention.
- Data Analytics and Insights: Leverage data analytics to uncover actionable insights and opportunities for improving customer value.
- Cross-Functional Collaboration: Work closely with product, sales, technology, and customer service teams to ensure alignment and execution of customer value strategies.
- Education: Bachelor's degree in Marketing, Business Administration, Data Science, or a related field. MBA or advanced degree is a plus.
- Experience: Minimum of 10 years of experience in marketing, CRM, data architecture, and data analytics.
- Technical Skills: Proficiency in CRM systems, data architecture, and data analytics tools.
- Leadership and Collaboration: Demonstrated ability to lead cross-functional teams and drive change in matrix organizations.
Chubb is a world leader in insurance, providing commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance, and life insurance to a diverse group of clients. We are committed to equal employment opportunity and compliance with all laws and regulations pertaining to it.
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