Director of Commercial Marketing

1 day ago

Seattle, Washington, United States DocuSign Full time
Job Title: Director, Field Marketing - Commercial

At Docusign, we're committed to building trust and making the world more agreeable for our employees, customers, and communities. We're seeking a highly skilled and experienced Director, Field Marketing - Commercial to join our team.

About the Role

The Director, Field Marketing - Commercial will be responsible for developing and implementing comprehensive marketing strategies tailored to the needs and growth of the North America Commercial business. This role requires strategic thinking with strong leadership skills, capable of driving growth and ensuring the alignment of regional marketing initiatives with regional sales goals.

Key Responsibilities
  • Develop and implement regional marketing plans for North America to support stated sales goals and initiatives
  • Manage a team of regional field marketers, providing strategy, guidance, and support
  • Analyze market trends, competitor activities, and customer insights to identify growth opportunities
  • Collaborate with the North America Commercial Sales team and cross-functional business partners to align marketing strategy, efforts, and needs
  • Oversee the execution of North America-specific marketing campaigns, including field events, promotions, conferences, and partnerships
  • Monitor and report on the effectiveness of marketing initiatives targeting the Commercial business across all marketing functions, adjusting and directing strategies to meet targets
  • Manage regional marketing budgets to ensure efficient use of resources and maximize ROI
  • Build and maintain relationships with key stakeholders, including regional Sales leadership, partners, and customers
  • Stay informed about industry trends and standard processes to maintain a competitive edge
Requirements
  • 12+ years of marketing experience
  • Experience partnering with SaaS Sales Executives
  • Proven track record of developing and executing successful regional marketing strategies
  • Demonstrated ability to lead and manage a high-performing team
  • Experience managing marketing budgets and delivering on financial targets
  • Preferred: BS/BA degree or equivalent in marketing experience, proficiency in performance marketing tools and platforms, ability to thrive in a fast-paced environment, knowledge of market dynamics and SaaS background, strong project management skills and attention to detail, excellent communication, presentation, and interpersonal skills, strong analytical skills and the ability to transfer data into actionable insights
What We Offer

At Docusign, we offer a comprehensive benefits package, including paid time off, paid parental leave, full health benefits plans, retirement plans, learning and development opportunities, and compassionate care leave. We're committed to building a talented team that's as diverse as our customers and where all employees feel a deep sense of belonging and thrive.

We're an Equal Opportunity Employer and make hiring decisions based on experience, skill, aptitude, and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

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