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Performance Marketing Director

2 months ago

Seattle, Washington, United States Electronic Arts Full time
Job Title: Performance Marketing Director

We are seeking a highly skilled Performance Marketing Director to join our team at Electronic Arts. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive performance marketing strategy that drives business growth and revenue.

Key Responsibilities:
  • Analyze market trends, competitor activity, and audience insights to inform marketing strategies and plans.
  • Develop and execute go-to-market strategies for new mobile games, working closely with studio and franchise marketing teams.
  • Partner with analytics teams to translate performance results into actionable recommendations and optimize marketing strategies for business performance.
  • Manage global marketing budgets, ensuring efficient resource allocation and achievement of scalable product growth with full ROAS measurement in place.
  • Lead cross-functional teams to drive product awareness, acquisition of new users, and re-engagement of lapsed players, achieving business targets.
Requirements:
  • 10+ years of experience as a leader in mobile performance marketing for successful mobile games.
  • Demonstrated success managing multi-million dollar, global top of funnel and performance marketing budgets with end-to-end funnel measurement.
  • Experience supporting development at all stages from new game concept to WWL and mature live services.
  • A track record of delivering consistent mobile campaign improvement for live mobile games with a global audience.
  • Ability to analyze data, move fast, and experiment constantly to improve metrics.
  • Excellent verbal and written communication skills.
What We Offer:

Electronic Arts offers a competitive salary, comprehensive benefits package, and opportunities for growth and development. We value adaptability, resilience, creativity, and curiosity, and empower our teams to do great work and pursue opportunities for growth.