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Performance Marketing Director

2 months ago


Seattle, Washington, United States Electronic Arts Full time
Job Title: Performance Marketing Director

We are seeking a highly skilled Performance Marketing Director to join our team at Electronic Arts. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive performance marketing strategy that drives business growth and revenue.

Key Responsibilities:
  • Analyze market trends, competitor activity, and audience insights to inform marketing strategies
  • Develop and execute go-to-market plans for new mobile games, including launch planning and execution
  • Manage multi-million dollar global marketing budgets, ensuring efficient resource allocation and achievement of scalable product growth
  • Lead cross-functional teams to drive product awareness, user acquisition, and re-engagement
  • Collaborate with product teams to develop and execute marketing strategies that align with business goals
Requirements:
  • 10+ years of experience in mobile performance marketing, with a proven track record of delivering consistent campaign improvement
  • Experience managing multi-million dollar global marketing budgets and end-to-end funnel measurement
  • Strong analytical and problem-solving skills, with the ability to analyze data and move quickly to experiment and improve metrics
  • Excellent communication and collaboration skills, with the ability to influence and lead cross-functional teams
What We Offer:

At Electronic Arts, we offer a comprehensive benefits package, including paid time off, sick time, and new parent leave. We also provide a safe and respectful workplace that empowers you to thrive in both work and life.

We are an equal opportunity employer and welcome applications from diverse candidates. If you are passionate about mobile marketing and have a proven track record of success, we encourage you to apply for this exciting opportunity.