Performance Marketing Director

6 hours ago

Seattle, Washington, United States Electronic Arts Full time
Job Title: Performance Marketing Director - The Sims Mobile

We are seeking a highly skilled Performance Marketing Director to join our team at Electronic Arts. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive marketing strategy that drives business growth and revenue for The Sims Mobile.

About the Role:

The Performance Marketing Director will work closely with our senior leadership team to create a marketing strategy that delivers on product goals and partners with channel experts to execute performance-driven campaigns. This role requires unique leadership skills that combine deep mobile product marketing expertise with User Acquisition, Creative, Ad Media, ASO, and Performance Measurement knowledge.

Responsibilities:
  • Analyze market, competitor, and audience analysis to create practical marketing plans based on market demands
  • Manage Sims Franchise strategy for mobile working closely with studio and Franchise Marketing
  • Drive Go to Market strategy for all Sims products on Mobile platforms
  • Partner with Analytics to take performance results and translate into actionable recommendations to optimize marketing strategies for business performance
  • Guide marketing strategy into channel marketing efforts across Research, UA, ASO, Creative, Platform, etc.
  • Set targets across full funnel from upper funnel advertising to user acquisition campaigns
  • Manage the global marketing budget, ensuring efficient resource allocation and achievement of scalable product growth with full ROAS measurement in place
  • Lead the cross-functional team (including User Acquisition, Creative, Platform, ASO, and other channels) to drive product awareness and interest, acquisition of new users, and re-engagement of lapsed players, achieving the products' business targets.
Qualifications:
  • Experience developing Go to Market (GTM) for a successful mobile game launch planning and execution for new mobile games
  • 10+ years of experience as a leader in mobile performance marketing for successful mobile games
  • Demonstrated success managing multi-million dollar, global top of funnel and performance marketing budgets with end-to-end funnel measurement
  • Experience supporting development at all stages from new game concept to WWL and mature live services
  • A track record of delivering consistent mobile campaign improvement for live mobile games with a global audience
  • Experience in marketing mobile games to a diverse audience and audiences of various generations including Gen Alpha/Gen Z/Millennials
  • Ability to analyze data, move fast, and experiment constantly to improve metrics
  • Ability to collaborate with and influence others, often without direct authority while respectfully leading discussions in area of focus to drive business results
  • Excellent verbal and written communication skills
  • You enjoy working with diverse teams
  • You have a passion for The Sims games

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