Paid Media Specialist

3 weeks ago


New York, New York, United States BrainPOP Full time

Job Title: Paid Media Specialist

Job Summary:

We are seeking a highly skilled Paid Media Specialist to join our team at BrainPOP. As a Paid Media Specialist, you will be responsible for the execution of all paid advertising channels, including paid search, paid social media, and display advertising.

Key Responsibilities:

  • Monitor and report on key performance indicators (KPIs)
  • Conduct experiments and optimize paid search & social campaigns
  • Propose new strategies and expand into other advertising opportunities
  • Work closely with our design team to build new ad creatives
  • Test new ad copy, images, and other variables to improve campaign performance

Requirements:

  • 2+ years of paid advertising experience with a proven track record of testing and iterating on campaigns to drive performance
  • Experience with Search Engine Marketing platforms required, including Google Ads and Bing Ads
  • Versed in Google Ads and Bing Ads platforms and campaign management
  • Proficiency with Google Sheets for analysis

About BrainPOP:

BrainPOP is a leading provider of educational content and technology solutions. We are committed to empowering kids to take agency over their learning and excel in and out of the classroom.

What We Offer:

  • A dynamic and collaborative work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package

How to Apply:

Please submit your resume and cover letter to [insert contact information]. We look forward to hearing from you



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