Senior Paid Media Analyst

4 weeks ago


New York, New York, United States Ketchum U.S. Full time

About Ketchum U.S.

We are a global communications consultancy with a rich history of innovation and expertise. Our team of specialists, content creators, and creatives work together to deliver exceptional results for our clients.

We are seeking a Senior Paid Media Analyst to join our team. This role will provide strategic, analytical, and intellectually curious individuals the opportunity to learn and manage all aspects of data, analytics, and research for the public relations and communications industry.

The Senior Paid Media Analyst will work closely with account teams and clients to provide guidance in the creation of data-driven strategies and tactics. This includes managing all aspects of analysis, optimization support, and reporting across paid campaigns.

The ideal candidate will have a strong understanding of paid media efficiency metrics, industry tools and platforms, and experience with onboarding new technology. They will also have knowledge of brand lift study methodology and partners, as well as the ability to develop client scopes and proposals for analytics-based on paid strategy and tactics.

The Senior Paid Media Analyst will provide strategic consumer and business insights to account teams and new business teams, as well as analysis and interpretation of primary and secondary data. They will also develop strong relationships with client and account teams, participate in the development of new and incremental business, and maintain a strong level of expertise in industry-leading data and analytics approaches.

The salary range for this position is $100,000 to $120,000. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.

We offer a hybrid workplace with three days a week in the office, robust benefits, paid maternity/paternity leave, family forming benefits, employee recognition program, generous paid time off, and various development opportunities.

Interested candidates should have a Bachelor's degree in a related field, paid data and analytics experience of 2-4 years, excellent client management skills, a team mentality, and the ability to work with minimal supervision and guidance.

The ideal candidate will also have excellent project management skills, people management experience, outstanding analytical, writing, and problem-solving skills, and varied experience designing and conducting research and analytics projects.

Expertise in any or all of the following is also desirable: web site analytics tools, Google Ad Intel, Google Campaign/ Ads Manager, Nielsen Ad Intel, Google Campaign Manager, Crossix DIFA, Facebook Ads Manager, Twitter Campaign/Ads Manager, Innovid, Pathmatics, Kantar, The Trade Desk, Zeta, Talkwalker, Claravine, strong Excel skills, HTML, Java, R, Python, SQL or similar language coding, SPSS, Stata, SAS, R or similar statistical package capabilities.



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