Paid Social Media Marketing Specialist

3 days ago


New York, New York, United States Direct Agents Full time

We are seeking a highly skilled Paid Social Strategist to join our team at Direct Agents. As a Paid Media Strategist, you will serve as a key client experience team member and partner with clients on both a strategic and tactical level.

Key responsibilities include:

  • Acting as one of the main points of contact for assigned client accounts
  • Developing a deep understanding of each client's business, industry, and competition
  • Leading the media strategy and planning process
  • Working with paid media execution teams to guide media optimization and implement experimentation strategy
  • Interpreting results from various analytics sources to ensure clients' goals are being met and identify areas for improvement
  • Leading weekly/bi-weekly client status calls, quarterly business reviews, and other client meetings
  • Advancing relationships with clients and identifying account growth opportunities
  • Bringing strategic and innovative ideas to client engagements based on client goals and understanding cross-channel marketing dynamics
  • QA all client-facing deliverables
  • Overseeing account and specialist teams on a project and client basis

Requirements include:

  • 4-6 years of HOK experience in Paid Social and/or Paid Search Marketing, preferably with e-commerce/entertainment/direct response clients
  • Comfortable handling raw data and identifying trends
  • Excellent analytical and problem-solving skills
  • Strong proficiency in Microsoft Excel
  • Having an expert understanding of customer acquisition and direct response online marketing a big plus
  • An entrepreneurial spirit, strong work ethic, and proven track record for taking initiative
  • A 'big picture' perspective, but immediately willing to 'roll up your sleeves,' and do whatever it takes to get the job done
  • Excellent written and verbal communication skills with the ability to communicate effectively across all levels
  • Ability to prioritize tasks, multitask, and manage time efficiently

This role is based in our NYC office and you must reside or be willing to relocate within commuting distance of the office for this role.

We offer a competitive salary of $85,000 - $95,000, depending on experience, with annual compensation reviews based on performance. Additionally, we offer bi-annual bonus pay based on company and individual performance, regular performance reviews and growth path check-ins throughout onboarding and quarterly thereafter, and a comprehensive benefits package including health, dental, vision, and mental health benefits.

We are a certified minority-owned business and one of the few agencies to be 48% BIPOC across the agency and 38% of senior leadership. We celebrate our 60% Female representation, 40% of senior leadership. We offer access to cutting-edge practices, future-forward AI, personalized career development, and continuous learning opportunities.

Our award-winning people-first culture has earned us 7x Winner of Crain's Best Places to Work and Most Dedicated to Employee Growth finalist in Digiday's Work Life Awards. We offer a range of perks, including a competitive salary, bi-annual bonus pay, regular performance reviews and growth path check-ins, comprehensive benefits package, and a range of perks such as a new MacBook Pro laptop, a newly built and sun-drenched penthouse office, and access to commuter benefits and annual memberships to Citibike.

We are looking for a talented and motivated individual who is passionate about digital marketing and has a strong desire to learn and grow with our company. If you are a results-driven problem solver with a passion for data-driven performance marketing and a desire to achieve and exceed client goals, we encourage you to apply today.



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