Strategic Planning Director
4 weeks ago
Job Summary
As a key member of the GroupM team, the Associate Director of Planning will play a crucial role in shaping the future of media planning and strategy. This position requires a strong understanding of global marketing trends and the ability to effectively communicate with clients and internal teams.
Key Responsibilities
Maintain day-to-day client contact and agency contact regarding their area of responsibility.
Oversee the development of objectives and strategies, as well as the development of plans and presentations.
Supervise the group in the interpretation of competitive and other research data.
Train and evaluate Supervisors, Managers and Associates on the team.
Act as the liaison between internal teams as well as various partner vendors to ensure media performance.
Requirements
Bachelor's degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience. 5-8 years of account planning or related media/communications planning experience, with a focus on team leadership and management. Experience and comfort facilitating ideation sessions. Excellent strategic thinking. Good client relationship skills, including experience interacting and presenting to senior-level clients. Experience working in and across multiple communications disciplines, including digital. Fully conversant with all major desktop research tools and qualitative research techniques. Excellent quantitative skills, including analytical abilities and math proficiency. Ability to work within and effectively manage a team, prioritizing and organizing multiple assignments for both self and team direct reports, where applicable. Demonstrate genuine curiosity and interest in our clients and their business.
About GroupM
GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.
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