Strategic Media Director

3 weeks ago


New York, New York, United States IPG Mediabrands Full time

Job Summary

We are seeking a highly skilled Strategic Media Director to join our team at IPG Mediabrands. As a key member of our addressable strategy team, you will be responsible for delivering and developing successful media programs through addressable planning and total path optimization across all addressable channels.

Key Responsibilities

  • Provides guidance on audience strategies, optimization approach, and campaign architecture
  • Serves as a key lead in the expansion of relationships and/or revenue opportunities with marketers
  • Develops and provides key reports on all aspects of reporting necessary to deliver performance on a campaign

Requirements

  • Proven track-record of successfully seeking out and curating new business relationships and/or solutions
  • Experience building team leadership qualities and soft skills needed to manage up/down/laterally
  • Experience working with and approving vendor selections and scopes and expertise in vendor selection

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group. We manage over $47 billion in marketing investment globally on behalf of our clients across our full-service agency networks UM, Initiative and Mediahub and through our award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab.

We employ more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more about our company culture and values at www.ipgmediabrands.com.



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