Customer Experience Director for Business Growth
6 days ago
Gusto is a modern, online platform that supports small businesses in managing their teams. In addition to full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. The company serves more than 300,000 businesses across the United States.
Our mission is to create a world where work empowers a better life, starting with our own workplace at Gusto. We strive to build an inclusive environment, both physically and virtually. Learn more about our Total Rewards philosophy on our website.
About the Role: As a Growth Staff Product Designer at Gusto, you will contribute to developing user experiences that drive business growth. This role involves shaping how Gusto engages and acquires new customers, serving diverse audiences such as employers, employees, accountants, and partners. You will leverage data, collaborate with cross-functional teams, and create designs that align with our commitment to long-term, trust-centered growth.
About the Team: The Growth Team at Gusto focuses on helping customers find, adopt, and engage with our products meaningfully. Our approach prioritizes a user-centric design ethos, ensuring that growth initiatives are backed by value and trust. As a key contributor, you will join a collaborative environment with Engineers, Product Managers, Data Scientists, and strategic Marketing and Business partners, focusing on critical touchpoints in the customer journey.
Responsibilities
• Lead design strategy and execution for growth initiatives, owning key acquisition touchpoints across Gusto.com and campaign-driven experiences.
• Collaborate with cross-functional teams (e.g., Engineering, Product, Marketing) to craft and test data-driven hypotheses.
• Drive personalized user journey design tailored to diverse personas and customer needs.
• Develop and execute experimentation programs to optimize user flow and inform decisions.
• Translate quantitative and qualitative data into actionable design insights.
• Utilize Gusto's design system to ensure consistency across all growth-focused projects.
• Advocate for customer-first, empathetic design thinking to maintain trust and engagement.
Requirements
• 5-7+ years of experience in full-stack design, with a strong focus on growth and funnel optimization.
• Proven experience designing complex, interconnected systems and products.
• Strong communication and collaboration skills, especially within cross-functional teams.
• Demonstrated proficiency in translating research findings into design solutions.
• Familiarity with service design principles and user-centered research.
• Experience defining and prioritizing high-value projects that impact product roadmaps.
• Ability to mentor and coach other designers is a plus.
• HR, Payroll, Healthcare, or Fintech industry experience is a plus, particularly in payments or risk management.
What We Offer
We strive to provide rewards that empower employees to achieve their financial and personal goals. Our compensation package includes competitive cash compensation and equity-based compensation (ownership in Gusto).
The estimated salary for this role is $147,000/yr to $199,000/yr in Denver & most remote locations, and $179,000/yr to $221,000/yr in San Francisco, Seattle & New York.
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