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Regional Marketing Director

2 months ago

Atlanta, Georgia, United States Lincoln Property Company Full time
Overview

We are seeking an experienced Regional Marketing Director to join our team at Willow Bridge Property Company. As a key member of our marketing team, you will be responsible for developing and implementing strategic marketing programs to drive occupancy and revenue across our multifamily assets.

Responsibilities
  • Develop and execute marketing plans to achieve budgeted occupancy and revenue goals for a portfolio of multifamily assets.
  • Collaborate with the national marketing team to establish and maintain marketing goals and objectives for Willow Bridge Property Company.
  • Provide guidance and direction to regional and on-site teams on search engine optimization and search engine marketing strategies.
  • Research and build community marketing plans to attract the target audience and address business objectives.
  • Manage marketing budgets for individual communities and maintain relationships with marketing vendor partners.
  • Develop and create marketing materials for new business opportunities and present them effectively at proposal meetings.
  • Regularly communicate with ownership groups, asset managers, and regional executive team members on marketing performance.
  • Manage marketing assignments for community management transitions and collect digital assets.
  • Collaborate with marketing and design agencies for new construction and rebrand projects.
  • Assist with new development floorplan review and pre-development efforts.
  • Manage software integrations to ensure dynamic pricing and availability on community websites and ILS.
  • Ensure data accuracy in Property Management Software systems.
  • Set up and monitor reputation management for each community.
  • Implement and manage lead tracking and lead management.
  • Train and manage on-site teams to utilize marketing software correctly.
  • Set up and review Google Analytics to examine website performance.
  • Develop and implement social media content and strategies.
  • Set up and monitor major social media websites and locational websites.
  • Collaborate with on-site associates to evolve innovative strategies based on market conditions and property data.
  • Assist stabilized and repositioned communities experiencing marketing challenges.
  • Oversee and provide training to local and regional teams to reinforce roll-outs and company best practices.
  • Conduct regular site visits to ensure proper curb appeal and marketing opportunities.
  • Regularly review and understand the market landscape to stay abreast of competitor strengths and weaknesses.
Qualifications
  • Experience in multifamily marketing preferred.
  • BA/BS degree strongly preferred.
  • Previous experience with property management software required.
  • Graphic design experience a plus.
  • Excellent written, verbal, and customer service skills.
  • Expert proficiency in Microsoft PowerPoint.
  • Ability and willingness to travel.
  • Must be willing to work flexible hours/days/weekends when needed.
  • Analytical skills with experience developing strategic marketing plans.
  • Proven track record of achieving marketing goals and demonstrating results.
  • Proven track record in establishing and maintaining strong relationships with management teams.
  • Strong leadership and interpersonal skills.
Benefits

We offer competitive pay, a benefits package that includes health, dental, vision, and 401(k), and opportunities for career development and advancement.