Regional Activation Manager
3 days ago
As a Regional Activation Manager at SoHo Experiential, you will play a critical role in driving the success of our spirits client's presence in the assigned region. You will serve as the primary liaison between our team and the client, overseeing the execution of sampling and experiential marketing programs across seven markets.
Key Responsibilities:- Oversee third-party agencies in your assigned markets to ensure best-in-class execution of sampling, local market, and experiential events.
- Serve as the primary day-to-day contact for the client's Field Marketing Manager (FMM) in your region.
- Lead the transition from agency to direct staffing model where required.
- Liaise with the client's state manager and other local stakeholders for status updates on all programming and events in the designated area.
- Take ownership of regional programs and activations, including pre-planning, call management, execution, and recapping.
- Intake, build budgets, and manage/delegate programs for locally generated ad-hoc, brand, trade, or special events in your region alongside your respective FMM.
- Manage sampling allocations across the assigned region.
- Collaborate with the client's national POS manager and third-party suppliers to manage POS sourcing, inventory management, and warehousing needs for your region.
- Manage the local activation calendar in the region with support and input from FMM/Sales.
- Oversee Brand Ambassador market visits to the region, including timely delivery of meeting recaps.
- Travel to key activations and local agencies as required.
- Attend key activations in market for quality control.
- High School Diploma or GED.
- 5+ years combined relative industry experience in Field Marketing, Mass Sampling Program, and Experiential Marketing agency roles.
- Experience managing multiple direct reports to service day-to-day business is required.
- Experience managing 3rd-party staffing agencies.
- Prior spirits experience with a strong understanding of legal compliance is mandatory.
- Self-starter, strategic thinker, and proactive problem solver.
- Exceptional communication/organizational skills with a keen eye for detail.
- Strong written, verbal, and public speaking skills.
- Strong budget and expense management skills.
- Ability to travel up to 60% within your assigned territory.
- Competitive pay.
- Comprehensive benefits including medical, vision, dental, and access to a suite of wellness programs.
- A generous PTO policy including company holidays, vacation days, wellness days.
- Opportunities to learn and grow while making an impact.
- A group of people who value each other as much as the work we create.
We are an equal opportunity employer and do not discriminate based on race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.
Pay Range: $90,000.00 Annually to $100,000.00 Annually
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