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Global Demand Generation Manager

2 months ago


Boston, Massachusetts, United States DivvyCloud Full time
About the Role

We're seeking a seasoned demand generation professional to join our Global Demand & Campaigns Marketing team. As a key member of this team, you'll be responsible for creating and driving demand generation programs that are insight-driven, audience-led, and aligned with our company strategy and growth objectives.

Your focus will be on designing multitouch demand creation programs that leverage both inbound and outbound tactics, as well as defining data gaps and processes within our demand management strategy.

You'll work closely with multiple disciplines, including sales, communications, product marketing, and growth/regional marketing, to drive demand and achieve business outcomes.

Key Responsibilities:
  • Support and manage our top-of-funnel demand acquisition marketing strategy to deliver a scalable, predictable, high-quality demand engine across core personas, markets, and larger target account segments.
  • Partner cross-functionally with sales, channel, product marketing, SDR, and customer excellence teams to understand, champion, and educate on regional dynamics, segment, and product priorities, as well as customer use cases.
  • Optimize our end-to-end demand lead management process in conjunction with sales operations and marketing operations, including lead capture, nurturing, and service-level agreements.
  • Coordinate with SDR teams to optimize lead volume and quality, with the goal of generating high-value opportunities.
  • Increase conversion rates through better targeting, segmentation, and offers to accelerate opportunity and pipeline value to meet and exceed ambitious growth goals.
  • With Marketing Operations, own and maximize data acquisition programs and technology to provide better targeting and ability to engage prospects and customers across integrated marketing channels.
Forecasting:

Support the director of global demand with the forecasting of lead generation/engaged account targets.

Collaborate with the broader marketing team to develop our intent (1st & 3rd party) and engaged account strategy as part of our account-based experience (ABX) journey.

Own our relationship and execution of our intent programs.

Monitor, measure, and optimize the impact of programs and campaigns, including funnel performance metrics, conversion rates, ROI, and ARR impact.

Leverage Audience Insights:

By persona, title, segment, region, and channel, drive cost per lead/MQL/SAO efficiencies.

Continuously optimize the marketing funnel and our definitions, as the keeper of our operating motion of the funnel through marketing and sales, and along the entire customer journey.

Effective enablement of corporate campaigns and growth marketing initiatives to regional sales, marketing, and BDR/SDR team members.

Monitor and develop insights into maximizing engagement from key target personas and different channels to optimize campaign performance.

Skills / Qualifications:
  • 5+ years of b-to-b digital/inbound marketing, including web and content marketing, association marketing, and content syndication.
  • 5+ years of working in a multi-national or global environment.
  • Strong background in demand generation development and execution via multiple channels (Email, website, webinars, digital, events).
  • Exceptional project management skills and ability to work cross-functionally, with multiple stakeholders to achieve desired outcomes.
  • Proficiency in Google Workspace and Microsoft Office HTML editor and database tools.
  • Experience with Artificial intelligence (e.g. intent monitoring, predictive analytics).
  • Strong familiarity with (SFDC), specifically with lead management, as well as Marketo. Experience with ABM platforms is a plus, like 6Sense or DemandBase.
  • Knowledge of digital marketing channels and social media platforms, with the ability to leverage them effectively for marketing campaigns.
  • Proven record of supporting sales to meet or exceed pipeline and revenue targets.
  • Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation, and spoken formats to a variety of audiences.
  • Demonstrated strong listening, information gathering, and empathy skills for uncovering and defining deliverables, needs, and outcomes.
  • Experience creating and implementing proven successful, seeding, demand creation, lead nurturing, and pipeline acceleration programs.
  • Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements.