Director of Global Field Marketing

7 hours ago

Boston, Massachusetts, United States Cato Networks Full time
Job Title: Director Field Marketing, Worldwide

Cato Networks is a pioneering company in the field of cloud networking and security, revolutionizing the way enterprises approach network and security solutions. As a Director Field Marketing, Worldwide, you will play a crucial role in shaping our global marketing strategy and driving demand for our innovative solutions.

Key Responsibilities:
  • Develop and execute a global field marketing vision that enhances our brand, drives demand, and supports our sales and partner teams worldwide.
  • Lead a team of regional field marketing managers, providing guidance and mentorship to ensure consistent execution of field marketing initiatives across all markets.
  • Oversee the planning, coordination, and execution of large-scale marketing events, including global conferences, trade shows, industry events, and virtual events to maximize Cato's exposure and lead generation opportunities.
  • Collaborate closely with sales, product marketing, and corporate marketing teams to ensure alignment between field marketing initiatives and the company's overall objectives.
  • Manage and optimize the global field marketing budget, ensuring efficient allocation of resources and maximizing ROI from all marketing activities across regions.
  • Track, measure, and analyze the success of field marketing campaigns, using data-driven insights to continuously refine and improve the global field marketing strategy.
Requirements:
  • 10+ years of experience in B2B marketing roles, with at least 5 years in a global field marketing leadership position, preferably in the networking or cybersecurity industries.
  • Proven success in managing global field marketing teams and executing large-scale, multi-regional marketing campaigns.
  • Extensive hands-on experience in planning and executing global conferences, trade shows, industry events, and virtual webinars, with a proven track record of generating high-quality leads and sales opportunities.
  • Strong collaboration and communication skills, with experience working closely with sales, product marketing, and channel marketing teams to create and execute joint marketing initiatives.
  • Ability to manage multiple projects simultaneously, with excellent organizational skills and attention to detail.
  • Data-driven mindset with strong analytical and problem-solving skills, using metrics and KPIs to optimize field marketing performance.
  • Proven experience in budget management and ensuring strong ROI on marketing investments.
  • Proficiency in marketing software and tools such as Salesforce, Marketo, and Splash. Experience with marketing automation and CRM platforms is required.
  • Experience with sports sponsorship activations is a plus.
  • Availability to travel globally as needed to support field marketing efforts and events.
  • A team player, with excellent communication and leadership skills, and a hands-on approach to driving results across a global team.

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