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Director of Ecommerce

2 months ago

Irvine, California, United States Voluspa Full time
Job Description

**About Voluspa**

Voluspa is a luxury home fragrance brand that designs, markets, and manufactures its products in-house, and distributes them worldwide. We are seeking a passionate, data-driven systems thinker to lead our Ecommerce team as Director of Ecommerce.

**Role Overview**

The Director of Ecommerce will apply their expertise to inspire customers and generate sales through our global direct-to-consumer digital sales channels. This role is an excellent fit for someone looking to apply their deep understanding of ecommerce, digital marketing, and data-driven decision-making skills to achieve international growth for the brand.

**Responsibilities**

  • **Global Revenue Growth**: Responsible for global revenue growth for our digital sales channels, including acceleration of growth from international markets.
  • **Strategic Leadership**: Develop and execute a holistic merchandising strategy aligned with business goals, focusing on optimizing product assortment, pricing and promotional strategies to drive online sales and profitability.
  • **Team Management**: Lead, mentor and inspire a high-performing digital team, fostering a culture of innovation, collaboration and continuous improvement.
  • **Data-Driven Decision Making**: Utilize advanced analytics and performance metrics to assess and refine merchandising strategies, ensuring data-driven decisions that enhance the customer journey and increase conversion rates.
  • **Customer Experience**: Champion the customer experience by implementing best-in-class merchandising practices, including effective product categorization, cross-selling, upselling and personalized recommendations.
  • **Collaboration**: Collaborate closely with cross-functional teams, including marketing, product development, supply chain and IT/developers to ensure seamless execution of merchandising initiatives and alignment with business goals.
  • **Market Analysis**: Stay abreast of industry trends, competitive landscape and emerging technologies to identify opportunities for innovation and differentiation in our merchandising approach.

**Key Responsibilities**

  • Support the transformation of our web channels to create a more immersive, inspiring online experience that builds deeper emotional connection with our community, driving greater repeat engagements and ambassadorship.
  • Monitor and analyze KPI's related to sales, conversion rates, customer review and search ranking to identify areas of improvement.
  • Owner of Global S&OP and P&L for digital DTC channels, responsible for managing weekly, monthly, quarterly reporting.
  • Partner with International leads to build a localization strategy by market, identifying and tracking cost/benefit impact.
  • Partner with Brand Marketing and Paid Media team to identify new audiences to target and optimize top-of-funnel and down-funnel channels, driving conversion across all sites.
  • Partner with CRM Manager to identify incremental opportunities for engagement incentives and personalized customer journeys across markets.
  • Identify, build, and execute against differentiated D2C experiences and campaigns, ideating opportunities for exclusive product windows and bundles.
  • Translate brand and campaign storytelling into the digital space in collaboration with the Brand Marketing team to customize the customer experience across top international markets.
  • Identify opportunities for improving new user acquisition and revenue growth across markets, opportunities to make global direct channels more profitable.

**Requirements**

  • Management experience is critical.
  • Bachelor's degree required.
  • Demonstrated experience and knowledge in driving reach and growth of a consumer-packaged-goods brand in the digital space, and successfully managing a P&L.
  • Experience forecasting and managing a complex assortment strategy for a brand with hundreds of SKUs in the market.
  • Familiarity with consumer identity, privacy and security needs.
  • High level of comfort presenting and communicating with senior executives inside the organization and with external senior partners.
  • High energy and capable of easily multi-tasking and context-switching in a fast-paced, ever-evolving organization.
  • Ability to operate effectively in a team-oriented and highly collaborative environment.
  • Experience with Commerce tools, including NetSuite and Shopify.
  • Experience with analytics and BI tools such as Excel and Google Analytics (GA4).

**Benefits**

  • Medical, Dental/Ortho, Vision Insurance.
  • Term Life Insurance.
  • 401k with matching incentives.
  • Paid Holidays and Accrued PTO.
  • Tuition Reimbursement.