Licensing Brand Strategist

3 weeks ago


Irvine, California, United States BANDAI NAMCO Entertainment Full time
Position Summary

The Licensing Manager at BANDAI NAMCO Entertainment America Inc. is responsible for leading the overall licensing brand strategy for all core and classic gaming IPs for The Americas territories and any potential international merchandise licensing programs. This role entails day-to-day account management, negotiation of licensing deals, partner compliance, tracking of licensing budget and targets, communication with master licensor and domestic/overseas affiliates as well as ensuring brand integrity is in alignment with the BANDAI NAMCO objectives and guidelines.

Key Responsibilities
  • Collaborate closely with the Sr. Director, Licensing to determine strategic objectives and contribute to the overall revenue growth of the IP Licensing departmental goals
  • Possess acute interest in gaming industry including knowledge of modern gaming, retailer insight, sales lifecycles, line planning, trends and play patterns
  • Analyze existing licensee businesses via sales comparisons, forecasts, and competitive analysis on a quarterly basis
  • Ability to communicate with cross functional teams including brand marketing, legal, finance and other Bandai Namco affiliated international territories
  • Gather annual and quarterly sales projections and verify quarterly sales with licensee partners for the finance department
  • Contribute to new Licensee recruitment: blue sky ideation, incremental business opportunity identification, trend research, and overall market analysis
  • Research current trends in the market, retailers, products, brands, and companies for new business opportunities
  • Develop style guides for each brand by working with creative services and master licensors
  • Work with eCommerce team to develop a linear promotional strategy for BANDAI NAMCO stores and other major eCommerce retailer to support and grow business
  • Prospect for new Licensees, present pitches, prepare sales materials, presentations/decks and ad-hoc reports/requests
  • Participate in weekly cross-functional approval meetings with Licensing, Legal, Brand IP owners, and Marketing teams to gain internal alignment and direction
  • Up to 25% for trade and industry related show
Qualifications/Requirements
  • 5+ years of experience in licensing or related industry experience
  • Strong proficiency in reviewing licensing contracts and fluency in negotiating key business terms
  • Knowledge of gaming industry
  • Effective communication and presentation skills including deck building
  • Resourceful, pro-active, self-starter and team player
  • Ability to work in a fast-paced environment
  • Fluent in English and Japanese (preferred)
Education Requirements
  • Bachelor's degree in Business, Marketing, Business Administration, Communication, or related field
  • Or relevant work experience


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