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Digital Marketing Director

1 month ago

Irvine, California, United States The Habit Burger Grill Full time
Job Description

Habit Burger Grill is seeking a seasoned Digital Marketing Director to drive brand growth through innovative customer engagement initiatives. Reporting to the Chief Marketing Officer, this role will set the strategic direction for digital marketing efforts, leveraging data and analytics to inform decision-making.

Key Responsibilities:
  • Develop and execute a comprehensive digital marketing strategy to drive customer acquisition, retention, and conversion.
  • Lead the development and implementation of customer engagement initiatives, including loyalty programs and lifecycle marketing practices.
  • Manage digital marketing channels, including CRM, SEM, display, and retargeting.
  • Collaborate with cross-functional teams to drive ecommerce growth and lead the growth agenda with third-party delivery partners.
  • Champion marketing transformation through new technologies and digital capabilities.
Requirements:
  • 8-10 years of directly applicable digital marketing experience, with industry experience preferred.
  • Management experience overseeing teams of managers and individual contributors.
  • Excellent oral and written communication skills.
  • Strong analytical skills, with the ability to parse data and make informed decisions.
Benefits:
  • Competitive base pay with benefits, including up to 4 weeks of vacation per year and comprehensive medical, dental, and vision benefits.
  • Flexible hybrid work environment and recognition-based culture.
  • Onsite childcare through Bright Horizons and access to LinkedIn Learning.