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Brand Strategist

4 weeks ago


Atlanta, Georgia, United States Abacus Solutions Group Full time
Job Title: Brand Specialist

Job Summary: We are seeking a highly skilled Brand Specialist to join our team at Abacus Solutions Group. The successful candidate will be responsible for developing and executing social media campaigns and recruitment branding content to attract, engage, and retain top talent.

Key Responsibilities:

  • Collaborate with the Employment Brand Manager to design and develop a brand strategy that increases internal engagement and attracts external talent.
  • Curate content for Human Resources social media accounts related to recruitment and branding, ensuring alignment with University strategic goals.
  • Work with the Employment Brand Manager to create and execute thoughtful and strategic recruitment and marketing campaigns to increase brand awareness and build candidate pipelines.
  • Attend in-person events as the brand ambassador, capturing and collecting content to create visually appealing resources for recruitment and retention initiatives.
  • Stay up-to-date with current tactics, trends, networks, and platforms to effectively reach targeted recruitment audiences.
  • Assist in developing online marketing initiatives to promote job families and career opportunities.
  • Support in creating and producing all printed recruiting materials, including brochures, flyers, signage, slides, and ads.

Requirements:

  • Bachelor's degree in a related field or equivalent combination of education and experience.
  • Preferred minimum 3 years of experience in a related field.
  • Advanced knowledge and use of Adobe and Canva, Mailchimp, Microsoft Office Suite, and Content Management Systems.
  • General knowledge of video editing software and tools, social media campaigns, communication techniques, and branding and marketing campaign best practices for recruitment strategies.

What We Offer:

  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.