National Account Executive

2 weeks ago

New York, New York, United States Sinclair Broadcast Group Full time
Job Summary

The National Account Executive will play a key role in the Client Partnerships team within the Sinclair Digital Group. This position is responsible for identifying, soliciting, developing, and negotiating sales opportunities with potential national partners (both client and agency) on our owned & operated network of digital channels across the News, Lifestyle, & Sports Verticals.

Key Responsibilities
  • Work closely with the National Sales Director to generate and close national partnership & branded content sales opportunities for Sinclair Digital Group (Live News, Sports, Lifestyle & Entertainment across Web, App, OTT/CTV, & Social)
  • In alignment with the Sinclair Linear & Multi-market teams – identify, collaborate, and develop proposals to potential partners (Cross platform TV / Digital)
  • Collaborate with various Sinclair internal teams (other sales business units, marketing, production, business development, programming, editorial, social) to identify, evolve, and create sales opportunities
  • Partner with third party brands, companies, and vendors to create unique partnership opportunities for Sinclair Digital Group advertisers
  • Work closely with Ad Ops to oversee campaign execution process to ensure client success and drive renewal/growth opportunities
  • Act as an evangelist for new go-to-market products such as OTT/CTV, Gamification, & High School Sports
  • Cultivate deep relationships with high-level personnel at direct client and agency partners
  • Identify and qualify new client prospects and secure appointments with decision-making personnel
  • Define strategy, budget, and implementation of campaigns, and KPI's to measure success
  • Serve as product consultant educating clients and agencies on multi-platform solutions and best practices with the goal of ultimately growing their business
Requirements
  • Minimum 5-7 years of experience in media/advertising (sales or agency), preferably in content and/or digital
  • Proven track record of selling/executing integrated client partnerships
  • Independent self-starter who approaches work in a collaborative way
  • Create and bring innovative ideas to client partners and internal teams
  • Ability to be a consummate team player and a goal-oriented thinker
  • Strong analytical and organizational qualities
  • Excellent written and presentation skills
  • Proficient in MS Office applications
About Us

Sinclair Broadcast Group, Inc. is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON.

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. Great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.

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