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Digital Marketing Specialist

2 months ago

New York, New York, United States American Management Association Intl Full time
Job Title: Digital Marketing Coordinator

At American Management Association Intl, we are seeking a highly skilled Digital Marketing Coordinator to join our team. As a key member of our marketing department, you will play a crucial role in enhancing, executing, and maintaining our digital marketing efforts.

Responsibilities:
  • Assist Digital Marketing Managers in executing email marketing campaigns to engage our audience and drive conversions.
  • Manage website content through our Content Management System (CMS) and ensure digital best practices are followed to improve user experience.
  • Collaborate with the digital marketing team to oversee paid digital media campaigns and optimize their performance.
  • Maintain our social media presence by creating and scheduling engaging content that resonates with our audience.
  • Collaborate with AMA's Sales & Marketing Teams to develop multi-channel programs and marketing communications strategies that drive database growth and lead generation.
  • Measure and report the performance of digital campaigns, assessing their effectiveness against established goals and key performance indicators (KPIs).
Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • At least 1 year of experience in marketing or marketing communications roles, preferably in professional services marketing.
  • Strong understanding of website metrics and best practices.
  • Experience with search engine optimization (SEO), lead generation, and email marketing.
  • Proficiency in using social media as a marketing tool.
  • Salesforce Marketing Cloud experience is a plus.

We offer a dynamic work environment and opportunities for professional growth and development. If you are a motivated and detail-oriented individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity.