Senior Director Product Marketing

2 days ago


Santa Clara, California, United States ServiceNow Full time
Unlock Your Potential as a Senior Director Product Marketing at ServiceNow

At ServiceNow, we're on a mission to make the world work for everyone. As a Senior Director Product Marketing, you'll play a critical role in driving the growth and success of our Customer Workflows business.

About the Role

We're seeking a seasoned product marketing leader who can help us take our Customer Workflows business to the next level. As a key member of our team, you'll be responsible for defining the marketing strategy, leading product and solutions marketing execution, and partnering with our sales team to drive growth.

Key Responsibilities
  • Develop and execute a comprehensive marketing strategy for Customer Workflows, including Customer Service Management, Field Service Management, and Sales and Order Management.
  • Lead a high-performing team of product marketers and collaborate with cross-functional teams to drive business growth.
  • Partner with our sales team to develop sales enablement assets and support their efforts to close pipeline.
  • Develop compelling demo narratives and launch new products, features, and capabilities that drive differentiation in the market.
  • Establish thought leadership and drive media coverage to position ServiceNow as the best platform for customer experience and customer service.
Requirements

We're looking for a seasoned product marketing leader with a proven track record of driving growth and success in B2B product marketing. You'll need:

  • 5+ years of experience in B2B product marketing, with a focus on CRM.
  • Strong ability to inspire and coach high-performing teams.
  • Proven storytelling and messaging skills, with a history of creating positioning and messaging that supports rapidly growing product lines.
  • Results-driven, with a strong analytical and creative mindset.
  • Ability to influence and work across functions within and outside of Marketing.
What We Offer

We offer a competitive compensation package, including a base salary of $212,100 - $381,900, plus equity (when applicable), variable/incentive compensation, and benefits. We're committed to creating an inclusive environment where all voices are heard, valued, and respected.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. If you're passionate about product marketing and want to join a team that's making a real impact, we encourage you to apply.



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