Senior Director Product Marketing

2 days ago


Santa Clara, California, United States ServiceNow Full time
Unlock Your Potential as a Product Marketing Leader

At ServiceNow, we're on a mission to make the world work for everyone. As a Senior Director Product Marketing, you'll play a critical role in driving growth and innovation in our Customer Workflows business.

About the Role

We're seeking a seasoned product marketing leader who can help us take our Customer Workflows business to the next level. You'll be responsible for defining the marketing strategy, leading a world-class team of product marketers, and partnering with cross-functional teams to drive growth and market leadership.

Key Responsibilities
  • Develop and execute a marketing strategy that drives pipeline growth and revenue
  • Lead a high-performing team of product marketers and work with talented peers to achieve business objectives
  • Partner with sales, product management, and other stakeholders to drive business growth and market leadership
  • Define personas and messaging, create compelling sales and campaign content, and support the sales team with assets and enablement
  • Launch new products, features, and capabilities that drive differentiation in the marketplace
  • Win over the analyst community and drive media that positions ServiceNow as the best platform for customer experience and customer service
Requirements
  • 5+ years of experience in B2B product marketing, preferably in CRM
  • Proven track record of hiring, managing, and leading high-performance teams
  • Strong ability to inspire and coach, with a proven history of creating positioning and messaging that supports rapidly growing product lines
  • Results-driven, with a strong analytical and creative mindset
  • Extremely organized and detail-oriented, with the ability to go from high-level strategy to tactical execution
What We Offer

We offer a competitive compensation package, including a base salary of $212,100 - $381,900, plus equity (when applicable), variable/incentive compensation, and benefits. We're an equal employment opportunity employer and welcome candidates from diverse backgrounds.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. If you require a reasonable accommodation to complete the application process, please contact us at [insert contact information].



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