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Organic Growth Marketing Lead

2 months ago


New York, New York, United States Captions Full time
Position Overview

Captions is a pioneering creative studio harnessing the power of AI. Our mission is to enable creators globally to elevate their video content, and we are determined to empower the next billion users.

Located in New York City, our team comprises driven, skilled, and passionate professionals across engineering, design, and marketing. As a member of our early-stage team, your contributions will significantly influence both our product and the culture of the organization.

We are backed by esteemed investors and entrepreneurs, including notable names in the industry.

** Please note that all roles require in-person presence at our NYC headquarters. **

We are seeking our inaugural Growth Marketing Manager, focusing on driving organic growth. Your primary responsibilities will include identifying and executing organic growth strategies, such as organic search, localization, and conversion rate optimization.

Key Responsibilities:

  • Manage the roadmap and execution of numerous experiments throughout the customer journey, including organic search, app store optimization (ASO), localization, and conversion rate optimization (CRO).
  • Formulate and execute SEO strategies to enhance organic traffic, leveraging emerging search trends; collaborate with Engineering and Marketing to guide content creation that aligns with consumer search interests.
  • Examine funnel stages to pinpoint critical drop-off points and potential growth opportunities; assess opportunities to ensure focus on the most impactful experiments across acquisition, conversion, adoption, or retention.
  • Lead high-priority projects, driving cross-channel initiatives and analyses, while collaborating with teams such as Engineering and Data Science to achieve results.
  • Monitor and report on essential metrics, trends, and performance indicators; take accountability for metrics related to the impact of experiments.

Preferred Qualifications:

  • Minimum of 5 years in an analytical role, with at least 3 years dedicated to SEO, ASO, CRO, or other growth-related areas.
  • Comprehensive understanding of SEO best practices, familiarity with tools like Google Search Console, Ahrefs, and Semrush, and the ability to prioritize SEO opportunities effectively.
  • Strong analytical skills; capable of interpreting data to derive insights and comfortable presenting analysis and conclusions.
  • Experience collaborating across Marketing, Engineering, and Data Science to launch and evaluate growth experiments.
  • Highly organized; proficient in managing multiple tasks and priorities, ensuring nothing is overlooked.
  • A proactive approach to experimentation, with a keen sense of impactful testing.
Benefits:
  • Comprehensive medical, dental, and vision coverage.
  • 401K plan with employer matching.
  • Resources necessary for optimal performance.
  • Opportunities for team retreats to various locations.

Captions is committed to providing equal employment opportunities and prohibits discrimination and harassment of any kind.

Note: Benefits apply to full-time employees only.

Compensation Range: $110K - $150K