US Marketing Lead
5 days ago
Macrobond is seeking a seasoned US Marketing Lead to drive product growth and expansion. As a key member of the Global Marketing team, you will play a pivotal role in developing and executing product marketing strategies aligned with Macrobond's company objectives.
Key Responsibilities- Develop and execute product marketing strategies to drive growth and expansion.
- Collaborate with cross-functional teams to drive product success through effective positioning, messaging, and go-to-market strategies.
- Work with marketing team colleagues and external consultants to create high-quality sales enablement materials, including case studies, presentations, and product-based video content.
- Lead the implementation of go-to-market plans for new product launches and feature releases.
- Collaborate with sales teams and sales enablement colleagues to formulate and execute sales training programs.
- At least 3-5 years of institutional marketing experience in product marketing, ideally from investment management or the broader financial services industry.
- Hands-on experience in developing high-quality marketing collateral for B2B SaaS scale-up tech companies.
- Ability to work independently and effectively lead/deliver through-the-funnel campaigns.
- Bachelor's degree or higher in exact sciences, marketing, or business.
- Availability to work from the office 3 days per week.
- Strategic thinking to transform technological features and capabilities into a clear and appealing business proposition.
- Self-starter, team player, and ability to work in a fast-paced environment.
- Creative storytelling to create succinct, relevant, innovative, and clear ways of communicating.
- Ability to be both solution-centric and hands-on.
- Ability to take ownership of and manage projects, from planning through to delivery, both independently and within a small team.
- Competitive salary.
- 20 days holiday per annum, plus 2 Macrobond days to use for volunteering.
- Private medical insurance, Aetna PPO plan.
- Life Insurance.
- Various physical/mental health and lifestyle benefits.
Macrobond is a leading provider of global economic and financial data and technology for investment professionals. Our customers include over 900 firms spanning the buyside, sellside, corporate, and academic sectors. Our platform, rich in intellectual property and supported by a rapidly expanding global team, ensures we remain at the forefront of our industry.
We operate as a truly international company, with headquarters in Malmö, Sweden, and key offices in Gothenburg, London, Poland, Lisbon, Hong Kong, and New York.
What We Care AboutDiversity is a foundational value at Macrobond. By joining us, you will be part of a culture that champions diversity, equity, and inclusion at every level. We continually strive to create a company where people of different backgrounds and identities feel valued and where their ideas and contributions can thrive.
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