Growth Marketing Strategist

5 days ago

New York, New York, United States VTS Full time
Job Title: Growth Marketing Manager

We're seeking a highly skilled Growth Marketing Manager to join our team at VTS. As a key member of our marketing team, you will be responsible for developing and executing scalable marketing campaigns that drive engagement, generate new sales opportunities, and strengthen our customer relationships.

Key Responsibilities:

  • Support the development of quarterly and annual growth campaign plans to drive new leads and engagement within our target audiences.
  • Create and execute multi-channel demand generation campaigns, including content marketing, webinars, campaigns, email marketing, social media, paid advertising, and more.
  • Optimize the lead nurturing process to progress sales opportunities along the funnel, improve conversion rates, reduce churn, and increase customer lifetime value.
  • Identify, recommend, and pursue new tactics to reach specific target markets in partnership with marketing and sales teams.
  • Conduct campaign A/B tests, analyze campaign performance, and identify areas for improvement.

Requirements:

  • 3+ years of B2B marketing experience, preferably in a performance marketing role at a growing SaaS or commercial real estate organization.
  • Foundational knowledge and passion for inbound, outbound, and ABM marketing strategies.
  • Experience with marketing automation and distribution tools like Marketo, LinkedIn Campaign Manager, and AdWords.
  • Proven experience with co-creating external-facing marketing content.
  • Experience producing marketing content that speaks to prospect/customer pain points and highlights product offerings value proposition.
  • Excellent written and verbal communication skills.
  • Experience collaborating across departments and working in an energizing environment.
  • Experience managing budgets and ability to balance multiple priorities effectively.
  • Experience with commercial real estate is a strong plus, but not required.

About VTS:

VTS is the commercial real estate industry's only technology company that unifies owners, operators, brokers, and tenants in a single platform to capitalize on opportunities revealed in every square foot of their properties. In 2013, VTS revolutionized the commercial real estate industry's leasing operations with what is now VTS Lease. Today, the VTS Platform is the largest first-party data source in the industry, transforming how strategic decisions are made and executed by CRE professionals across the globe.

With the VTS Platform, consisting of VTS Lease, VTS Market, VTS Activate, and VTS Data, every business stakeholder in commercial real estate is given real-time market information and workflow tools to do their job with unparalleled speed and intelligence. VTS is the global leader, with more than 60% of Class A office space in the U.S., and 12 billion square feet of office, retail, and industrial space is managed through our platform worldwide. VTS' user base includes over 45,000 CRE professionals and industry-leading customers such as Blackstone, Brookfield Properties, LaSalle Investment Management, Hines, BXP, Oxford Properties, JLL, and CBRE. To learn more about VTS, and to see our open roles, visit www.vts.com.

VTS maintains offices in New York City, London, Toronto, Chicago, and San Francisco.

To learn more about VTS and to see our open roles, visit us at vts.com or follow us on Instagram (@WeAreVTS), Twitter (@WeAreVTS), or LinkedIn.

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