Marketing Manager

2 days ago

New York, New York, United States Barasch & McGarry Full time
Job Title: Marketing Manager

Barasch & McGarry is seeking a highly skilled Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing successful marketing strategies, campaigns, and operations to increase brand awareness, drive customer engagement, and generate leads.

Key Responsibilities:
  • Develop and implement multi-channel marketing campaigns to generate leads and drive customer engagement.
  • Conduct research and competitor analysis to inform strategic decisions and adjust marketing strategies to ensure competitive advantage.
  • Manage creative assets, including website, Pay Per Click, and radio campaigns, working with agencies to ensure high-quality content and messaging.
  • Design, develop, and implement email communications using Pardot and/or Salesforce.
  • Utilize Salesforce to analyze client interactions and data, producing reports for marketing campaigns and programs.
  • Support events, partnership opportunities, and business development by ensuring they are well-organized and collateral materials are available.
  • Responsible for collateral materials, including evaluating them to ensure quality and alignment with current marketing goals.
  • Monitor and fulfill requests in Asana to Marketing Service Bureau working with external creative resources and agencies.
Qualifications:
  • Minimum 7 years in a similar role.
  • Proven experience in developing and executing successful marketing plans and campaigns.
  • Strong communication, and project management skills.
  • Bachelor's degree.
  • Must be willing to be in our New York office four (4) days per week, Monday-Thursday.
Preferred Skills:
  • Proficiency with marketing communication and reporting tools such as Domo, Salesforce, Pardot.
  • Knowledge of competitive analysis methods and data analysis.
  • Ability to multitask and manage several projects at once.
  • Creative thinking and problem-solving skills.
  • Experience in digital marketing and social media strategy.
  • Excellent written and verbal communication skills with meticulous attention to detail.
  • Demonstrated strong intellectual curiosity.
  • Team collaborator with excellent interpersonal skills.

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