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Performance Optimization Specialist

2 months ago

Orlando, Florida, United States Sunrise Systems Full time

Qualifications:

To excel in this position, candidates must demonstrate the ability to effectively manage all essential responsibilities. The criteria outlined below represent the essential knowledge, skills, and abilities (KSAs) required.

Accommodations may be made for individuals with disabilities to facilitate the performance of essential functions.

Key Responsibilities:

  • Design and implement experiments
  • Formulate hypotheses and testing strategies based on data insights and industry standards
  • Conduct A/B and multivariate testing across digital channels including websites, mobile applications, and email campaigns
  • Collaborate with technical teams to validate implementations and ensure compliance with testing frameworks
  • Keep abreast of industry developments and best practices in A/B testing and optimization methodologies

Analytics and Reporting:

  • Track testing outcomes and provide consistent updates to relevant stakeholders
  • Utilize statistical methods to determine test significance and deliver data-informed recommendations for enhancements
  • Identify potential testing opportunities using analytical tools such as channel performance reports, heatmaps, and session recordings

Strategic Optimization:

  • Collaborate with cross-functional teams, channel leaders, and external partners to identify key areas for A/B testing
  • Analyze data thoroughly, draw meaningful insights, and provide strategic recommendations for optimization initiatives

POSITION SUMMARY

As an Optimization Analyst at Sunrise Systems, you will play a crucial role in transforming and enhancing the customer journey through systematic experimentation across various digital platforms. This role involves the design, execution, and assessment of A/B tests aimed at improving key performance indicators. You will work closely with marketing, product, and development teams, as well as external partners, to identify testing opportunities and leverage data-driven insights to enhance user experience, increase engagement, and drive revenue growth.

Best regards,

Murali Potugari