SEO Specialist

4 weeks ago

Orlando, Florida, United States Certus Full time
Job Title: SEO Specialist

Certus is seeking a highly skilled SEO Specialist to join our team. As a key member of our digital marketing team, you will be responsible for assisting in the planning and implementation of our overall SEO strategy and day-to-day operations.

Responsibilities:
  • Work with the SEO manager to support and implement overarching SEO strategies and best practices across our portfolio of brands.
  • Assist in overall optimization and ROI maximization through effective on-page and off-page initiatives.
  • Develop and implement initiatives for SEO content opportunities and link-building strategies.
  • Regularly perform thorough keyword research.
  • Monitor KPIs and search traffic trends.
  • Assist with analysis on Organic traffic and revenue.
  • Collaborate with leadership, marketing team, web developers, and other cross-functional teams on SEO goals.
  • Perform audits and pinpoint deficiencies and implement solutions in a timely manner.
  • Stay up-to-date with the latest SEO and digital marketing trends and best practices.
Requirements:
  • 2+ years of SEO experience.
  • Certifications or proven experience using web analytics such as GA4, SEO tools, and platforms to manage projects and reporting.
  • Ability to translate SEO optimizations into meeting business objectives.
  • Ability to successfully collaborate on SEO projects to completion.
  • Ability to prioritize multiple projects and brands to achieve business objectives.
  • Strong work ethic involving proactive communication to stay on top of SEO optimization needs that will support organic growth.
  • Proficient with Microsoft Office Suite or related software.
  • Strong analytical skills and proficiency in SEO tools such as SEMRush, Google Analytics (GA4), Google Search Console, Screaming Frog.
  • Ability to analyze complex data sets and derive actionable insights.
  • Keen interest in AI technologies.
Preferred Skills:
  • Proficiency in SEO tools such as Conductor, BrightEdge, MajesticSEO, LinkResearchTools, Pitchbox, Buzzsumo, Cision, Haro.s.
Performance Expectations:
  • Support and suggest priorities and initiatives according to impact across a portfolio of domains.
  • Identify SEO projects that contribute to meeting or exceeding business objectives.
  • Execute and keep up on foundational SEO best practices as established across the portfolio of domains.

Certus is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating a culture where employees can be themselves, do their best work, and thrive, both professionally and personally.

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