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Strategic Shopper Marketing Manager

2 months ago

Sacramento, California, United States Blue Diamond Growers Full time
Job Overview

As a key member of our team, you will be responsible for developing and executing strategic shopper marketing initiatives to drive sales, awareness, and trial for our innovation products and emerging Brands within new and evolving retail channels.

Key Responsibilities
  • Strategic Planning: Lead the development of comprehensive shopper marketing strategies tailored to emerging business segments, new item launches, and innovative distribution channels.
  • Launch Support Planning: Conceptualize, develop, and execute shopper marketing support plans that resonate with target consumers and drive conversion.
  • Emerging Business: Identify and evaluate new channels or markets of distribution and retail formats that present opportunities for growth and expansion.
  • Cross-Functional Collaboration: Collaborate closely with internal stakeholders to ensure alignment and integration of shopper marketing initiatives with overall business objectives.
  • Performance Analysis and Optimization: Establish key performance indicators to measure the effectiveness of shopper marketing campaigns and initiatives.
  • Budget Management: Manage the shopper marketing budget for new item launches and emerging business segments.
Requirements
  • Education: Bachelor's Degree in Business Administration or related field.
  • Experience: 5+ years of Shopper or Commerce Marketing, Brand Management, or related roles.
  • Skills: Passion for Shopper Marketing, adaptable and flexible, outstanding interpersonal skills, and ability to lead cross-functional teams.
About Blue Diamond Growers

We are a leading manufacturer of almonds and a collaborative team environment. We offer a safe and collaborative team environment, with numerous opportunities for free training and career advancement.