Senior Product Marketing Manager

3 weeks ago


Sacramento, California, United States Golden 1 Full time
Job Summary:

The Senior Product Marketing Manager is responsible for leading and managing go-to-market strategies for a product portfolio at Golden 1. This role works collaboratively with Product and cross-functional teams to ensure achievement of growth objectives. The ideal candidate will have experience driving product marketing, including go-to-market ownership for product portfolios, and a strong understanding of digital marketing.

Key Responsibilities:

Develop and execute integrated, full-funnel, multi-channel, go-to-market strategies and campaigns leveraging new digital marketing technologies across website, email, mobile, social media, paid digital, SEO, content marketing, online and banking platforms.
Anticipate market trends, customer needs, and the required marketing strategy to grow the portfolio and achieve key KPIs.
Understand and utilize insights to inform product positioning and messaging, driving consistency about how we position our products.
Foster member engagement and increase wallet share through personalized automated member journeys and offers.
Develop data-driven automated, personalized campaigns across channels.
Lead collaboration with Product and vertical teams to deliver optimal results tied to our company growth goals.
Build and maintain relationships with external partners, agencies, vendors, and platforms that support the companies digital marketing efforts.
Define and monitor campaign KPIs to measure the effectiveness of go-to-market efforts, adjusting strategies as needed to optimize results.
Own and maintain a product portfolio campaign roadmap and strategic briefs.
Report on effectiveness of marketing efforts to leadership.

Requirements:

Bachelor's degree in marketing, MBA preferred.
Experience driving product marketing, including go-to-market ownership for product portfolios.
Min of 8+ years' experience in product focused marketing with strong experience leading digital marketing tactics and strategies.
Experience using data and metrics to drive improvements.
8+ years of experience leading, building and executing and scaling-cross functional marketing strategies.
Ability to collaborate with ownership and accountability.
Industry experience and knowledge of the financial industry.
A rigorous and logical way of thinking, strong communication and presentation skills
Experience developing data-driven automated personalization campaigns.

Preferred Qualifications:

Critical thinking, strategic development, plan development, program/campaign development, and ROI analysis.
Computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook, and ability to learn new software programs.
Accurate timeline, project, and budget management skills.
Excellent organizational skills with ability to communicate, both written and verbal with people at all levels of an organization.
Knowledge of digital marketing.
Deadline driven with strong sense of urgency and commitment to productivity.
Proven ability to manage multiple types of tasks and projects while working independently.
Strong attention to detail with ability to proofread and ensure quality output of final product.
Self-starter who proactively seeks solutions and is responsive to change and open to feedback.
Vendor and outsourced resource management.
Marketing Automation System experience a plus.

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