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Senior Product Marketing Manager

1 month ago

Sacramento, California, United States Golden 1 Full time
Job Summary

We are seeking a highly skilled Senior Product Marketing Manager to lead and manage go-to-market strategies for our product portfolio. This role will work collaboratively with Product and cross-functional teams to ensure achievement of growth objectives.

Key Responsibilities
  • Develop and execute integrated, full-funnel, multi-channel go-to-market strategies and campaigns leveraging new digital marketing technologies.
  • Anticipate market trends, customer needs, and required marketing strategy to grow the portfolio and achieve key KPIs.
  • Understand and utilize insights to inform product positioning and messaging, driving consistency about how we position our products.
  • Leverage customer insights, behavioral data, and segmentation to design life cycle, event trigger, and loyalty programs.
  • Foster member engagement and increase wallet share through personalized automated member journeys and offers.
  • Develop data-driven automated, personalized campaigns across channels.
  • Lead collaboration with Product and vertical teams to deliver optimal results tied to our company growth goals.
  • Build and maintain relationships with external partners, agencies, vendors, and platforms that support our digital marketing efforts.
  • Define and monitor campaign KPIs to measure the effectiveness of go-to-market efforts, adjusting strategies as needed to optimize results.
  • Own and maintain a product portfolio campaign roadmap and strategic briefs.
  • Report on effectiveness of marketing efforts to leadership.
Requirements
  • Bachelor's degree in marketing, MBA preferred.
  • Experience driving product marketing, including go-to-market ownership for product portfolios.
  • Min of 8+ years' experience in product-focused marketing with strong experience leading digital marketing tactics and strategies.
  • Experience using data and metrics to drive improvements.
  • 8+ years of experience leading, building, and executing and scaling-cross functional marketing strategies.
  • Ability to collaborate with ownership and accountability.
  • Industry experience and knowledge of the financial industry.
  • A rigorous and logical way of thinking, strong communication and presentation skills.
  • Experience developing data-driven automated personalization campaigns.