Senior Marketing Manager
4 days ago
Job Summary:
INCPG is seeking a seasoned Senior Marketing Manager to lead our CRM and lifecycle marketing efforts. As a key member of our marketing team, you will be responsible for developing and executing channel strategies across email and direct mail channels to drive customer engagement and revenue generation.
Key Responsibilities:
- Develop a deep understanding of our customers, their motivations, and barriers to entry.
- Measure and optimize B2C email and direct mail programs to maximize customer engagement and revenue generation.
- Design and implement high-frequency A/B and/or multivariate testing plans to inform always-on optimizations.
- Monitor and improve lifecycle/triggered communications across email and other digital channels.
- Lead enhancements of campaign technology in partnership with internal and external stakeholders to improve email content, triggering, and measurement capabilities.
- Manage direct mail agencies to deliver and measure high-impact direct mail campaigns.
- Stay up-to-date on email and direct mail best practices and apply them to engage our target customers.
- 6+ years of experience in campaign management, direct mail, and/or email management.
- Proven track record of meeting business objectives through email and direct mail campaigns.
- Independent self-starter with the ability to work within a fast-paced team environment.
- Demonstrated ability to communicate, present, and influence credibly and effectively at all levels of the organization, including executive and C-level.
- Nice to Have: Experience with a range of email campaign software, including Marketo.
- Bachelor's degree or better in marketing, public relations, business, or related field.
- 4+ years of content marketing or related field experience.
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