Traditional Marketing Manager
3 weeks ago
As a Traditional Marketing Manager at General Motors, you will play a key role in shaping the company's traditional media strategies across Europe. Your expertise in buying across Out of Home, TV, and Print media will be crucial in driving brand awareness and delivering measurable results.
Key Responsibilities:
- Media Planning & Coordination: Develop and coordinate multi-country traditional media plans, ensuring a consistent approach across our European markets while tailoring strategies to local market needs.
- Pan-European Deals: Work closely with key media players to negotiate pan-European deals that deliver value and maximize media efficiency.
- Media Partner Relationships: Own and manage relationships with media partners, acting as the key point of contact to maintain and build strong partnerships.
- Best Practices & Innovation: Set best practices for traditional media buying while driving innovation through a test-and-learn agenda to explore new opportunities across OOH, TV, and Print.
- Media Agency & Vendor Negotiations: Lead negotiations with media agencies and vendors, securing the best deals and ensuring alignment with GM Europe's overall media strategy.
- Global/Regional/Local Media Buying Projects: Identify, manage, and steer media buying projects at global, regional, and local levels, ensuring alignment and maximizing impact.
Requirements:
- Experience: 4-6 years of experience in a similar role.
- Traditional Media Expertise: Proven experience in buying across Out of Home, TV, and Print media, with a solid understanding of the nuances in each channel. Experience in CTV is a bonus.
- Local Expertise: Knowledge about the local media landscape in at least some of our core markets of France, DACH, and Sweden.
- Negotiation Skills: Demonstrated ability to negotiate complex media deals, including agency/vendor contracts, bonus structures, and long-term partnerships.
- Relationship Management: Ability to build and maintain strong relationships with media partners, agencies, and vendors to drive successful outcomes.
- Strategic & Analytical Mindset: Experience setting best practices, creating test-and-learn agendas, and evaluating the performance of traditional media campaigns to optimize results.
- Project Management: Strong organizational and project management skills, with the ability to manage multiple large-scale media buying projects simultaneously.
- Cross-Functional Collaboration: Ability to collaborate effectively with global, regional, and local teams to ensure alignment on media strategies and projects.
This role offers the opportunity to work with a leading company in the automotive industry, driving innovation and excellence in traditional media buying. If you are passionate about traditional media, strategic in your approach, and ready to take ownership of high-impact projects, we encourage you to apply.
About General Motors
Our vision is a world with Zero Crashes, Zero Emissions, and Zero Congestion. We are committed to being a workplace that is not only free of discrimination but one that genuinely fosters inclusion and belonging. We believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.
We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility. Explore our global locations and discover the opportunities that await you.
General Motors is an Equal Employment Opportunity Employer and offers opportunities to all job seekers, including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, please email us at .
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