Executive Director of Marketing and Communications
1 week ago
The Executive Director of Marketing and Communications leads the team responsible for supporting the marketing and communications needs of the Finance & Administration division at Rochester Institute of Technology.
Key Responsibilities- Develop and execute comprehensive marketing and communications strategies to deliver cohesive messaging and storytelling, enhance the brand, and further the goals of the division and university.
- Create and manage the planning, designing, and tracking of tactics to meet various audiences' customer needs and business goals.
- Oversee the adherence of the university's brand guidelines, ensuring consistency across all communication channels.
- Provide brand consultation to F&A departments to support the efficacy of their marketing efforts and promote alignment with the RIT brand.
- Drive divisional marketing initiatives to enhance presence and engagement.
- Use data analytics to measure the effectiveness of digital and traditional marketing campaigns and work with divisional leaders to adjust strategies accordingly.
- Identify key marketing and communications priorities for F&A departments in alignment with divisional and departmental needs.
- Oversee the establishment of and monitor short- and long-term objectives and key performance indicators to assess initiatives and operations and to identify opportunities for continuous improvement.
- Maintain awareness and understanding of local, regional, and national developments both within and outside the higher education industry.
- Research and introduce innovative solutions for operational improvement in areas such as communications, technology, and related fields to proactively identify potential disruptions, their impact on RIT, and implications for F&A's marketing and communications.
- Develops budgets to support division and department objectives and plans.
- Manage department and project budgets and initiatives.
- Bachelor's degree or equivalent experience in Marketing, Advertising, Business Management, Communication, or related field.
- 8-10 years direct professional experience in marketing, communications, and/or related field.
- Experience with analyzing and interpreting data, synthesizing trends, and discovering insights and recommendations.
- Experience with multi-faceted campaigns for various audiences.
- Experience with product or service marketing and/or branding.
- Experience with budget management.
- Proficient project management skills, with the ability to skillfully organize projects, and effectively manage multiple initiatives concurrently and meet deadlines.
- Outstanding written and verbal communication skills in the English language, including spelling, grammar, and storytelling capabilities.
- Strong quality standards of communication efforts, including visual and written storytelling.
- Ability to provide clear directions, cultivate relationships, collaborate, and influence constituents and stakeholders.
- Strong critical thinking and interpersonal skills.
- Must have a proven ability to work with a variety of constituents and stakeholders to achieve goals.
- Must have demonstrable problem-solving skills.
- Willingness and ability to learn and understand the various departments in the Finance & Administration division.
- Strong presentation skills and ability to present to large groups.
- Master's degree or MBA.
- 3+ years people management experience.
- Experience in higher education setting.
- Proficient with project management software.
- Familiarity with Adobe Creative Suite, content management systems, and social media management tools.
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New York, New York, United States Rochester Institute of Technology Full timeJob SummaryThe Executive Director of Marketing and Communications leads the team responsible for supporting the marketing and communications needs of the Finance & Administration division at Rochester Institute of Technology. This role creates a unified vision for marketing and communications that delivers cohesive messaging and storytelling, enhances the...
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New York, New York, United States Rochester Institute of Technology Full timeJob SummaryThe Executive Director of Marketing and Communications leads the team responsible for supporting the marketing and communications needs of the Finance & Administration division at Rochester Institute of Technology. This role creates a unified vision for marketing and communications that delivers cohesive messaging and storytelling, enhances the...
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