Director of Marketing and Communications
4 weeks ago
AccorCorpo is seeking a highly skilled and experienced Director of Marketing and Communications to join our team in New York City. As a key member of our marketing and communications team, you will be responsible for developing and implementing marketing and PR strategies to drive awareness and positive image for Fairmont Hotels and Resorts in North and Central America.
Key Responsibilities:- Supervise all brand-driven marketing and PR activities in North and Central America
- Execute regional marketing and communications campaigns to reinforce the brand's position as a leader in luxury travel
- Plan and oversee regional advertising, promotional, influencer, and PR activities
- Serve as primary brand ambassador and ensure brand guidelines and standards are in place and being followed
- Manage regional marketing, PR, and influencer agencies, resources, partners, and suppliers
- Lead media relations activity in the North American market and represent the brand at key industry events
- Leverage celebrities, brand ambassadors, and influencers to engage on behalf of the brand
- Oversee executive thought leadership program for the region and provide key messaging support for media interviews and speaking opportunities
- Work closely with the head of global brand partnerships to produce consumer activations at the regional and property level
- Provide day-to-day support for hotels under scope, including strategic counsel, resources, training, and optimization of on-property talent
- Minimum 8-10 years of experience in marketing and/or communications, preferably in a hotel, travel, and/or luxury industry environment
- Excellent English written and verbal communication skills required, across a variety of platforms and channels
- Fulsome understanding of multi-channel marketing and the ability to champion and drive integrated programming in support of commercial objectives
- Well-connected in key cities across North America, with direct access to trending people, partners, and events
- Strong media and influencer relationships, with keen insight into the regional landscape, changes, opportunities, etc.
- Market research capabilities for competitor reviews
- Excellent Company benefits including medical, dental, vision, life insurance, and 401K Retirement plan
- Employee benefit card offering discounted rates in Accor worldwide for you and your family
- A dynamic and inclusive work environment with opportunities for growth and development
We are an inclusive company, and our ambition is to attract, recruit, and promote diverse talent. If you are a motivated and experienced marketing and communications professional looking for a new challenge, please submit your application.
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