Director of Marketing and Communications Strategy

1 day ago

New York, New York, United States Rochester Institute of Technology Full time
Job Summary

The Director of Marketing and Communications is a key member of the University Advancement team, responsible for developing and implementing a comprehensive marketing and communications strategy to support the university's fundraising and engagement goals.

Key Responsibilities
  • Develop and execute a multichannel marketing and communications plan to engage alumni, parents, and friends of the university.
  • Collaborate with colleagues across campus to ensure alignment with university priorities and goals.
  • Lead a team of marketing and communications professionals to develop and implement marketing campaigns, create marketing materials, and manage social media presence.
  • Provide strategic direction and leadership in the development of key messaging, case statements, and fundraising collateral.
  • Work closely with gift officers and divisional/campus partners to ensure a unified approach to donor engagement and stewardship.
  • Plan, direct, and supervise the work of staff focused on marketing and communications efforts.
  • Drive consistency of message, style, tone, and voice across all marketing channels.
  • Provide leadership to the Marketing and Communications Managers and work with internal constituents to drive compliance with all brand standards and required branding elements.
  • Collaborate and work with Alumni and Constituent Relations and Annual Giving teams on alumni, parents, faculty/staff, and friends on engagement, cultivation, and fundraising initiatives.
  • Direct the work of the marketing and communications team in support of these activities.
  • Lead ongoing data reporting and analysis efforts specific to marketing channel performance and drive data-driven strategic planning and course-correcting as needed.
  • Maintain a strong knowledge of competitive academic, research, and outreach programs and their offerings with a goal to increase the effectiveness of the outreach conducted for University Advancement.
  • Support programmatic efforts by planning and deploying publications, advertising, and digital and analog promotion activities and elevating the visibility of the outreach programs within University Advancement to external and internal audiences.
  • Serve as the champion for RIT's Division of Marketing and Communications by disseminating timely and accurate information that ensures alignment with the university.
  • Represent University Advancement in key M&C initiatives as necessary.
Requirements
  • Minimum 5 years of marketing or fundraising communications experience required.
  • Proven experience leading, inspiring, and motivating teams in a fast-paced, highly productive, relationship-based environment.
  • Excellent interpersonal and organizational skills.
  • Outstanding verbal, presentation, and written communication skills.
  • Significant and successful persuasive writing and editing experience.
  • Strong computer skills and advanced use of Microsoft Office Suite.
  • Strong project management skills.
  • Leadership skills and proven management experience.
Preferred Qualifications
  • Background in various communications media, marketing communications, fundraising communications, or branding also preferred.
  • Demonstrated success in effective content development; experience in photography or art or design direction, video direction also preferred.
  • Working knowledge of design, multimedia, and web development software desired.
  • Current knowledge and technical understanding of communications tools (all varieties) available.
  • Experience in connecting with a large, diverse audiences a plus.
About RIT

Rochester Institute of Technology is a diverse and collaborative community of engaged, socially conscious, and intellectually curious minds. Through creativity and innovation, and an intentional blending of technology, the arts, and design, we provide exceptional individuals with a wide range of academic opportunities, including a leading research program and an internationally recognized education for deaf and hard-of-hearing students.

We are dedicated to building a diverse community, one where employees feel a sense of belonging, and are valued for their contributions and the perspectives they bring.

As a member of the RIT community, you'll receive a comprehensive employee benefits package that offers multiple options and access to additional employment advantages.

You can tailor your benefit elections to meet your needs (affordable medical/dental/vision benefits; paid vacation/sick time/retirement saving plan with exceptional employer match; and tuition assistance for you and your family, to name a few).

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