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Marketing Coordinator

2 months ago

Bakersfield, California, United States California Aeronautical University Full time
Job Description

California Aeronautical University is seeking a highly skilled and creative Marketing Coordinator to join our dynamic marketing team. As a key member of our team, you will play a crucial role in executing effective marketing strategies, supporting business objectives, and enhancing brand awareness.

Key Responsibilities:
  • Marketing Strategy Execution: Coordinate and execute various marketing efforts, including event management, content creation, and campaign optimization.
  • Content Creation: Develop captivating promotional presentations, write and edit content for different platforms, and create engaging short-format videos, editorial and social media imagery, and graphics for marketing collateral.
  • Marketing Campaign Analysis: Track, analyze, and report on the performance of marketing campaigns using key performance indicators (KPIs) with actionable information on how to enhance campaign effectiveness.
  • Event Management: Manage marketing efforts for trade shows, conferences, and events, including distribution of promotional and collateral materials.
  • Vendor Management: Manage and coordinate tasks outsourced to external vendors, such as printing companies.
  • Financial Management: Reconcile marketing invoices and outreach event expenses.
  • Database Management: Manage and update company database and customer relationship management systems (CRM).
  • Market Research: Increase marketing knowledge base by analyzing data, conducting research with students, prospects, and alumni, and maintaining competitor files listing program offerings, cost, market share, and advertising samples.
  • Competitive Analysis: Conduct research to analyze competitive landscape, market trends, and customer behavior.
  • Process Improvement: Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation.
  • Strategic Alignment: Support the marketing director in establishing and evaluating marketing strategy by coordinating with admissions efforts and setting objectives.
Requirements:
  • Education: Bachelor's degree (or equivalent) in marketing, advertising, or communications.
  • Experience: 2+ years of experience in a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media.
  • Skills: Creative and analytical skills to interpret the success of a marketing campaign and make necessary changes to improve results. Strong organizational and project management skills, as well as attention to detail. Excellent copywriting and communication skills. Self-starter able to independently move projects forward, prioritize tasks, and meet deadlines. Ability to work with creative tools like Canva, Photoshop, Illustrator, Premiere, and other Adobe programs. Proficient in photography, video editing, and graphic design to create engaging, original content. Familiarity with content management systems (CMS) and customer relationship management (CRM) tools.