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Global Product Licensing Marketing Manager

2 months ago

Columbus, Ohio, United States Abercrombie and Fitch Co. Full time
Job Title: Global Product Licensing Marketing Manager

Join Abercrombie & Fitch Co. as a Global Product Licensing Marketing Manager and play a crucial role in advancing our brands' market presence and driving business growth.

Job Summary

We are seeking a highly skilled and experienced marketing professional to manage marketing activities related to global product licensing agreements, ensuring brand integrity and consistency across diverse markets.

Key Responsibilities
  • Manage marketing activities related to global licensing agreements, ensuring brand integrity and consistency across diverse markets.
  • Collaborate with licensing partners to develop and implement co-branded marketing campaigns that resonate with the target audience.
  • Act as a thought-leader to Global Business teams in crafting agreements and on-boarding new partners.
  • Conduct ongoing competitor analysis and tracking.
  • Act as main marketing contact for Global Product Licensing partners.
  • Collaborate with internal stakeholders, advocating on behalf of external partners to craft creative solutions to meet their business needs within our brand guardrails and creative capacity.
  • Manage campaign asset coordination & organization between internal cross-functional partners & external partners to ensure all campaign launch dates are met.
  • Clearly communicate global brand marketing plans and initiatives to external partners to ensure that they are empowered and equipped to translate (as applicable) to their channels.
  • Responsible for communicating with internal stakeholders, ensuring visibility, and gaining sign off where relevant.
Requirements
  • Bachelor's Degree in Marketing or equivalent, Advertising or related field or related experience
  • 6+ years of global licensing experience, with evidence of having delivered 360° brand campaigns
  • Strong commercial acumen & Excel skills
  • Experience having worked in a fast-paced, multi-channel, retail environment
  • Resilient, comfortable with ambiguity & will thrive in a fast-paced, fluid retail environment
  • Passion for the customer and an innate curiosity
  • Confidence in presenting and speaking to all levels
What We Offer

Abercrombie & Fitch Co. is a global, digitally-led, omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.

We lead with our purpose of being here for you on the journey to being and becoming who you are, fuels our customer-led brands and our global associates. We offer a range of educational and engagement opportunities, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.

As an Abercrombie & Fitch Co. associate, you'll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle, including incentive bonus program, 401(K) savings plan with company match, annual companywide review process, flexible spending accounts, medical, dental, and vision insurance, life and disability insurance, associate assistance program, paid parental and adoption leave, access to fertility and adoption benefits through Carrot, access to mental health and wellness app, Headspace, paid time off & one paid volunteer day per year, allowing you to give back to your community, work from anywhere (Mondays and Fridays are "work from anywhere" days for most roles & six work from anywhere weeks per year), seven associate wellness half days per year, onsite fitness center, merchandise discount on all of our brands, opportunities for career advancement, we believe in promoting from within, access to multiple Associate Resource Groups, and a global team of people who will celebrate you for being YOU.