Marketing and Sales Strategist

4 weeks ago


Dubuque, Iowa, United States Cottingham & Butler Full time

About the Role:

Cottingham and Butler's Health and Wellness division is seeking a skilled Marketing and Sales Strategist to develop and implement strategic marketing initiatives across multiple platforms and formats. As a key member of our marketing team, you will work closely with cross-functional teams to deliver an effective content marketing strategy and editorial plan.

Key Responsibilities:

  • Plan and implement marketing and sales initiatives to drive traffic, engagement, and leads.
  • Ensure all content is on brand, consistent in style, quality, and tone, and optimized for search and user experience across all channels.
  • Collaborate across functions to deliver an effective content marketing strategy and editorial plan.
  • Adopt a brand publisher mindset to create content that captures brand value and optimize the path to conversion.
  • Manage editorial calendars and workflows, maintaining brand voice, style, and tone.
  • Oversee digital content hubs and social channels, including email/newsletter distribution.
  • Integrate content programs with brand campaigns to drive demand, regularly measuring and optimizing campaigns.
  • Nurture sales leads and manage customer education programs.
  • Present and report on campaign strategy and results.
  • Coordinate Requests For Proposals (RFPs) from prospective clients.

Requirements:

  • Proven editorial and persuasive writing skills.
  • Exceptional people skills.
  • Proficiency in content creation and distribution strategies.
  • Passion for new technology tools, especially AI.
  • Clear articulation of business goals behind content creation.
  • Leadership and project management skills.
  • Familiarity with marketing principles and adaptability based on data.
  • Strong persuasion and presentation skills.
  • Experience creating a resource or library of organized content.
  • Continuous learning of the latest platforms and marketing solutions.
  • Ability to screen out sales pitches and focus on relevant brand and customer stories.
  • Comfortable representing the company at meetings, interviews, trade shows, etc.

About Cottingham and Butler's Health and Wellness Division:

Cottingham and Butler's Health and Wellness division was created with the employer's needs and the participant's experience in mind. We focus on reducing medical costs, while increasing employee engagement and productivity. This is accomplished by providing onsite biometric screenings, engaging participants through technology and programming, educating the participant with risk-specific targeted communications, and supporting positive behavior change through our Health Coaching and Condition Management programs.



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