Digital Product Strategist

1 week ago

Dubuque, Iowa, United States Access Dubuque Full time

Product Marketing Manager Opportunity

We are seeking a highly skilled Product Marketing Manager to join our team at McGraw Hill. As a Product Marketing Manager, you will be responsible for leading the strategy, planning, and execution of high-impact marketing initiatives that include market research, customer segmentation, market assessment, competitive positioning, product sampling, go-to-market launches, compelling pricing strategy, integrated marketing campaigns, developing sales tools and customer-facing presentations, setting event-based and in-market promotional strategies, developing and delivering Sales training experiences, as well as informing product development across product lines.

This is a remote position and candidates must reside and be authorized to work in the United States.

Key Responsibilities:

  • Synthesize data across multiple sources to make strategic recommendations.
  • Collaborate within Marketing, Sales, and Product Development to bring the voice of the customer to everything you do.
  • Define target audience and personas to inform product and feature vision in collaboration with Product Development.
  • Review and translate insightful, comprehensive market research to understand the needs of the market and integrate them into our marketing strategies.
  • Must have experience partnering with product development teams as well as with successful product launches.
  • Manage creative production for content, promotional, and thought leadership assets, including print and online collateral, product sampling, internal training materials and presentations, customer-facing product and market presentations, and sales enablement materials.
  • Maintain an understanding of the competitive landscape and provide competitive differentiation through sales support and the development of marketing strategies.
  • Uphold core business objectives by understanding and supporting the development of business cases, market value, and product development timelines from strategic planning to product launch.

Requirements:

  • Bachelors Degree in Marketing, Business, or Communications.
  • A minimum of 5 years of experience in Product Marketing and/or Product Management in the K-12 educational publishing industry.
  • Led segmentation, positioning, pricing, campaigning, and new product development practices.
  • Confidence and willingness to take risks and make smart decisions based on data.
  • Experience working with Sales leadership to identify improvements in Marketing and sales support strategy.

About McGraw Hill:

At McGraw Hill, we believe that our contribution to unlocking a brighter future lies within the application of our deep understanding of how learning happens and how the mind develops.

The solutions we develop help educators impart their knowledge to students more efficiently.

By partnering with educators around the globe, our learning engineers, content developers and pedagogical experts are developing increasingly open learning ecosystems that are proven to improve pass rates, elevate grades and increase engagement for each individual learner while improving outcomes for all.

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