Product Marketing Manager, CTE
4 weeks ago
About the Role
The Marketing Manager will be responsible for leading the strategy, planning, and execution of high-impact marketing initiatives for our CTE solutions. This role will also serve as a contributor to our AP and electives marketing effort.
This marketing leader will be responsible for synthesizing data across multiple sources to make strategic recommendations, collaborating within Marketing, Sales, and Product Development to bring the voice of the customer to everything they do, and defining target audience and personas to inform product and feature vision in collaboration with Product Development.
The ideal candidate will have experience partnering with product development teams as well as with successful product launches, and will be able to develop value proposition and messaging that speaks to customer needs and the product/feature positioning.
Key Responsibilities
- Lead the strategy, planning, and execution of high-impact marketing initiatives for our CTE solutions
- Contribute to our AP and electives marketing effort
- Synthesize data across multiple sources to make strategic recommendations
- Collaborate within Marketing, Sales, and Product Development to bring the voice of the customer to everything they do
- Define target audience and personas to inform product and feature vision in collaboration with Product Development
- Develop value proposition and messaging that speaks to customer needs and the product/feature positioning
Requirements
- Bachelor's Degree in Marketing, Business, or Communications
- Minimum of 5 years of experience in Product Marketing and/or Product Management in the K-12 educational publishing industry
- Understanding of both the secondary curriculum market as well as the CTE market and customer
- Experience with successful product launches
- Led segmentation, positioning, pricing, campaigning, and new product development practices
- Confidence and willingness to take risks and make smart decisions based on data
- Strong ability to influence at all levels within the organization
- Experience working with Sales leadership to identify improvements in Marketing and sales support strategy
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