Senior Media Planner

4 days ago

Chicago, Illinois, United States Starcom Melbourne Full time
Job Title: Senior Analyst, Programmatic

Starcom Melbourne is seeking a highly skilled Senior Analyst to join our team in a Programmatic role. As a key member of our digital media team, you will be responsible for owning strategic planning and campaign execution for assigned clients.

Key Responsibilities:
  • Plan, execute, manage, and optimize programmatic media campaigns for agency clients, leveraging auction/exchange based performance media, Display, Mobile or Video audience-based buying, remarketing campaigns, and social media promotions.
  • Develop and communicate digital strategies, rationales, and proposals for current and new clients, effectively conveying complex ideas and data insights.
  • Ensure diligence, attention to detail, and adherence to Starcom's best practices throughout the full digital campaign life-cycle, from campaign planning to post-campaign analysis.
  • Manage daily campaign maintenance, including internal questions regarding tracking and status of various campaigns, and provide timely and accurate responses.
  • Assist in the development of client-facing campaign performance reports, including data quality and insight development, to help clients make informed decisions.
  • Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities, leveraging your expertise in programmatic media buying.
  • Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch.
  • Traffic campaign tags into Demand Side Platforms (DSPs), Social API technology, or other ad technology environments, ensuring seamless campaign execution.
  • Oversee the campaign QA process to ensure accurate campaign implementation, pacing, and performance, and provide regular auditing reports to agency stakeholders.
  • Develop a rapport with the broader Starcom digital Activation, Strategy, and Analytics teams, fostering collaboration and knowledge sharing.
  • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance, staying up-to-date with industry trends and best practices.
  • Actively engage with Associates by coaching, managing, and educating them on new technologies, digital advertising principles, and client services skills, helping to develop their skills and expertise.
  • Work with technology partners to secure support for daily campaign management and implementation questions, ensuring timely and effective resolution of issues.
Requirements:
  • Bachelor's degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent.
  • 1+ years of directly related experience in programmatic media, preferably with a strong understanding of technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP, and Facebook and Twitter APIs.
  • Working knowledge of traditional and interactive media planning elements, with a strong analytical and organizational skillset.
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting, with strong communication and interpersonal skills.
  • Proficiency in Microsoft Office Suite, with intermediate to advanced understanding of Excel.
Additional Information:

Starcom Melbourne is an Equal Opportunity Employer, committed to diversity and inclusion in the workplace. We welcome applications from qualified candidates who share our values and are passionate about delivering exceptional results in a dynamic and fast-paced environment.

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