Product Marketing Strategist
4 weeks ago
Kalder is revolutionizing the way brands approach rewards programs. With our cutting-edge technology, every brand can create Amex-like partner rewards programs that reward and monetize their top customers.
As a Product Marketing Lead, you will be responsible for developing and executing our product marketing strategy. You will work closely with cross-functional teams to ensure our products meet customer needs and are positioned for success in the market.
Key Responsibilities:
- Develop comprehensive strategies through product launch plans, including audience definition, product positioning, and messaging architecture.
- Define target customer segments and create compelling value propositions for each segment.
- Evaluate product market fit through customer research to find growth opportunities and improve user experiences within our product offerings.
- Analyze product performance and market data to make recommendations for improvements.
- Take a data-driven approach to campaign strategy, focusing investments on the most impactful customer outcomes and specific KPIs.
- Think outside the box to supercharge our growth flywheel by driving conversion, product utilization, and organic growth.
- Execute in-product promotion strategy to meet business objectives, including acquisition, onboarding, engagement, retention, and reactivation.
- Understand and represent the voice of the customer to shape the roadmap and ensure product development aligns with market needs and customer demand.
- Identify ways to activate new channels, create new content partnerships, and spread the word about Kalder.
- Develop and execute targeted demand generation campaigns to support new customer acquisition.
About You:
- Minimum of 7 years of Product Marketing experience.
- Experience required: FinTech, Loyalty/Rewards, Marketplace, and/or fast-paced startup environment.
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