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Senior Digital Marketing Specialist
2 months ago
We are seeking a highly skilled Senior Digital and Field Marketing Specialist to join our team at Expedia Group. As a key member of our marketing team, you will be responsible for developing and executing digital marketing campaigns across LATAM and NORAM, leveraging channels such as email, SEM, and display advertising.
Key Responsibilities- Work closely with local sales teams and marketing peers to create an annual marketing strategy and develop locally relevant marketing campaigns that attract new and engage existing travel agents and travel agency managers.
- Become the subject-matter expert for marketing to prospects and partners in your regions, advising stakeholders on effective marketing strategies.
- Run seasonal merchandising campaigns in your regions to boost bookings.
- Engage prospects and customers using a variety of marketing channels, including SEM, display advertising, emails using Marketo, partnerships with trade organizations, and events.
- Analyze campaign performance metrics to measure ROI and impact, providing post-campaign reports outlining recommendations for future strategies.
- 3-5 years of digital marketing experience in a B2B environment, ideally across the LATAM and NORAM markets.
- Experience in delivering impactful cross-channel campaigns end-to-end in a large organization.
- Understanding of Marketo and solid knowledge of Search Engine Marketing (SEM) are a plus.
Expedia Group is a leading travel company that powers travel for everyone, everywhere through our global platform. We believe that travel is a force for good and help people experience the world in new ways and build lasting connections. Our family of brands includes Expedia, Expedia Partner Solutions, Vrbo, trivago, and more.
What We Offer- A competitive salary range of $82,500 to $115,000, with potential for up to $132,000 based on performance.
- A comprehensive benefits package, including medical, dental, and vision coverage, paid time off, and an Employee Assistance Program.
- A wellness and travel reimbursement program, travel discounts, and an International Airlines Travel Agent (IATAN) membership.