Director of Social Media and Influencer
1 week ago
We are seeking a highly skilled and experienced Director to lead our social media and influencer marketing efforts. As a key member of our team, you will be responsible for developing and implementing comprehensive social media strategies that drive brand awareness, engagement, and advocacy.
Key Responsibilities:- Develop and execute social media strategies that align with our business objectives and target audience demographics.
- Oversee the creation, curation, and publishing of high-quality content across all social media channels.
- Foster meaningful interactions with our social media followers and monitor conversations, trends, and feedback to inform strategy adjustments.
- Plan and execute social media campaigns to support marketing initiatives, product launches, events, and promotions.
- Develop and execute influencer marketing strategies to leverage partnerships with relevant influencers and thought leaders.
- Partner with social/media analysts to track key metrics, analyze performance data, and generate regular reports for stakeholders.
- Lead and inspire a team of social media managers, specialists, and content creators to achieve our social media goals.
- Bachelor's degree in marketing, communications, journalism, or a related field.
- 8-10+ years of social media management experience, preferably in a global or multinational organization.
- Relevant category/Beauty industry experience preferred.
- Strong leadership skills, with experience managing teams and fostering a collaborative work environment.
- Acute understanding of social media platforms, algorithms, and best practices.
- Experience in developing paid, earned, and owned content strategies.
- Excellent written and verbal communication skills.
- Strategic thinker with the ability to analyze data and identify trends.
- Creativity, adaptability, and a passion for staying up-to-date with the latest social media trends and technologies.
We offer a competitive salary range of $158,130.00 - $193,270.00 DOE and a dynamic work environment that values diversity, equity, and inclusion. If you are a motivated and experienced professional looking to make a meaningful impact, we encourage you to apply.
At SharkNinja, we believe in the importance of diversity, equity, and inclusion in our global success. We value each unique voice and blend all of our diverse skills to strengthen our innovation every day. We support all associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration.
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