Senior Paid Media Executive

1 week ago


New York, New York, United States Influencer Full time
Job Opportunity

Role Overview

We are seeking a highly skilled Paid Social Executive to join our team at Influencer, a leading agency in the influencer marketing space. As a Paid Social Executive, you will be responsible for the day-to-day set-up, trafficking, optimization, and reporting of paid social campaigns built around Influencer content.

Key Responsibilities

  • Work closely with the Associate Media Director to analyze campaigns and set up new ones for North America-based clients.
  • Build strong relationships with the Client Services team to provide ongoing support and analysis of paid media campaigns and their performance.
  • Manage paid social campaigns for a range of clients, optimizing performance to upper and lower funnel outcomes and ensuring campaigns meet their objectives.
  • Monitor and analyze campaigns, identifying optimization opportunities and delivering insightful campaign reporting.
  • Maintain knowledge of industry best practices and product solutions, supporting the upskilling and education of internal teams in paid social.

Requirements

  • At least 2 years of experience in the paid social industry.
  • Strong understanding of paid social channels such as Meta, YouTube, and TikTok, including their capabilities and best practices.
  • Ability to manage campaign budgets, creatives, and analyze campaign data, reporting to the Associate Paid Media Director on changes or needs.
  • Understanding of trackable conversions, ROAS, and ability to report on it to the wider business.
  • Organized, meticulous about meeting KPIs with excellent attention to detail.
  • Knowledge of the influencer marketing industry is desirable.

About Us

Influencer is a global community that believes in promoting diversity, equity, and inclusion. We celebrate our unique qualities and want everyone to bring their authentic selves to work every day. We're committed to cultivating an environment that promotes DEI and is a part of our culture.



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